WAM-adjacent and also related to mental health, cruelty, and phobias:
From ITV's "This Morning", a woman had a phobia of custard, initially caused by being force-fed lumpy custard by cruel nuns at a Catholic primary school. This tormented her for 43 years, but she eventually reached out to ITV's morning's life coaches, Eva and Nik Speakman, for help - and they cured her completely, to the point she was able to take a fully clothed custard bath on live TV.