For me, the best part of wetlook has never been just about the clothes...though I love the look and feel of wet clothes. For me the best part of wetlook has always been about the hair. I love the look and feel of wet hair, completely covering the model's face. There's a humiliation factor to this, I suppose., not real humiliation, but rather at "slapstick, playful humiliation" For me, wet hair covering the face works on the same principle as a pie in the face, except instead of the victim's face being covered in cream or crust, it's covered with wet hair. It's not so much the substances involved but how the victim reacts to the pie-ing, gunging, or (in my case) the dunking. fear, trepidation, indignation, humiliation and finally sublime submission and extasy . We see it all in the model's reactions.