Apart from echoing dear old Bill S and the many girls from Splosh (Sammy Jane especially), a mention for the early WSM girls Debbie and Carol.
And included in this list of all time greats someone who has previously been mentioned Lisa Moomin.

Seconding this, they had quite a few models who as well as being hot didn't seem to appear in any other producer's work.

Was excited when I saw the rebrand but unfortunately it didn't seem to go anywhere.

Sweet Sophie, of course. Dozens of vids, almost never spoke, super cute with a cheeky grin and methodically absolutely plastering herself in glop, in varying degrees of undress.

Mustn't forget Entropy, either. Very good in his day for excessive sloshy annihilations of the very cute Alivia.

To me, it has to be the late Lenny Sorge. His videos were always well produced and had some very attractive models to be in his productions. Including famous pornstars such as Asia Carerra and Persia Monir. Also, his signature type of pie he used was very unique to his productions, the Buttercream frosting pies in various amount of colors. I wish he could have done a collaboration with Pie Girl Kay, who herself is a forgotten WAM hero from yesteryear, and Ms. Bee but didn't get the chance to do it. It would have sold very well and would have been a instant classic. I was shocked and saddened when I learned that he was having health problems and eventually passing away a few years ago, I know if he didn't have his health problems, he would still be producing quality videos and getting more attractive models and pornstars to get pied. Another WAM hero is the late Phoebe Rodriguez, who was among one of the first models I saw when I started following WAM in the early 2000s.

Did anyone say Leah and Keely? I feel like they had some good content but weren't around for long. Both gorgeous girls.

I am a bit sad that the wonderful Tropicaltwins have not released anything new since 2020. And their previous releases are truly epic and hours long.
But at least their account is still up here on UMD.

What about Haley from Splosh?

https://umd.net/hayleyfromsplosh

I heard she was credited to be the co-founder of Splosh as it says on her profile. Is this true? I also remember people discrediting her - saying she was a profile ran by Bill.

A lot of great blasts from the past mentioned here. Excellent thread, and I felt the need to add my two cents, even though I'm repeating a few names ... my first knowlege of the term wet and messy or WAM came from Rob Blaine & his Messy Fun business. Before I even had the internet, I found a newsletter put out by Messy Fun selling the early photosets and VHS videos. Aside from buying video tape versions of movies with messy content, Rob's work was the first $ I spent on WAM. Another newsletter I got a hold of was the Pie Mafia by Hurley Coward. The first custom I got was from Messy Girl, and it was Sara ( I had a couple made, and I believe they may have been among her first ... ?). Back then, Southern Charms had a lot of messy content (because it was new & popular, so it was easy to find). I had a couple customs done through there as well ... all were top notch, but a few times I wondered if I would actually receive them ... it was a risk to order from sites that didn't really offer any protection. I've been a member here for a long time (this is my third account here ... took a break a few times & didn't think to revive the same account) ... I've bought many different videos from many different producers & models, many of which have long gone. I wish I had all the names to share here, but it would take a deep dive into old computers & archives to come up with that. Another name that comes to mind is David Hale & his "Another Fine Mess" series. Oh, and I can't forget about looking through every adult import section I found for "Splosh" magazine. And the thing I miss most about pre-covid life was "oozeball" & the Woodstock festivals ! Thank you for the trip down memory lane ! I hope I haven't bored anyone to sleep ... go splash some custard in your face to wake up

I don't recall seeing the name "Pattycake" anywhere in this thread ... I think she just had her own site, and for a long time she was just a pretty model doing excellent wam scenes ... picture & video on a semi-regular basis. Every once in a while I see a picture of her pop up here ... pretty sure the high resolution stuff back then is small by today's standards, but she's a forgotten hero of mine ! I would use her work as a starting point for what I wanted in a custom (which has long since changed, but she had a big influence on me then)

Roger Carpenter, Rob Blaine, the lesser known Chuck Lang, who set Dave Lodoski on the path to beginning the world's first online archive of wet and messy media. Mud Puddle Visuals was begun in 1994 and Dave turned on the MPV BBS way back in the pre-internet days. Primitive as it may seem now it was the beginning of online WAM. Not only can several producers on UMD trace their origins from the MPV BBS but it absolutely changed my life. The ethical environment he set for dealing with talent and the business is unimpeachable. There is one hero of WAM who not only began something but for over 30 years he has continued to improve everything about MPV.

I take great pride in being his loquacious wingman. No doubt, I will be chastised for spoiling his genuine modesty but it deserves recognition.

Pretty sure there was someone called 'gunge my red hair' or something similar, shortened to gmrh maybe? She had her own store and maybe did some work with messy mayhem? I sadly don't have any of her videos or even pictures, I likely have some on long gone phones sadly.

If heroes also mean pioneers, don't forget Wet Shots. I was in Stoke on Trent on business and called at a typical terraced house to buy some slides (remember them?) from a delightful lady who I recognised as featuring in many of their series. She looked beautiful ( even clean) in a normal domestic situation.

This of course was long before 'tinternet.

Sophie contributed to my formative years discovering WAM! I hope she is doing well. Nobody matches her quiet yet intimate energy

What about Tied Pied and messy Cuties

Believe it or not, that was all true: Hayley didn't actually exist and was just a profile run by Bill. I was surprised when this was first mentioned on here after Bill died, and said so, but other UK producers who'd met Bill then replied to confirm it. There was a real model, of course, who "played" Hayley in the pictures on Splosh, but she didn't even have a login to the site, and as I recall that caused her a problem when he died as he may have owed her some money (or something like that), but with no access to the forum she was stuck and so couldn't even contact others who had known him.

In fact, look again at the profile you've linked to and note the clue of the last login date: May 2013. As has been noted on here in the past few days, Bill died about six weeks later. So Hayley hasn't logged in since just before Bill died, and nor did she therefore, despite working with him for many years, come on here to comment on his passing. Join the dots...!

Most of the models/producers/sites that really got me into WAM have already been mentioned, but I don't remember seeing one of my favorites yet: https://formalpiesvideos.com/

Shonan and Lynn's "Free For All" and "Where's My Tux" with Olivia were the first WAM videos I ever purchased, and that site and AllWam/Eromaxx helped set my expectations a little too high for future formal wam lol

Also, I don't think Carawam has been mentioned yet. I really liked some of the models there back in the day

Carawam were brilliant.

Kailer was my fav from the models (she was gorgeous )

100% Andrew from Pied Asian Girls, criminally underrated body of work. Hands down the best messy Asian content out there, better than the dedicated sites like Route 207 and Hiroki Cream.

Besides having lots of good looking women, his videos were just fun and a great example of a young man living the dream (pie parties with hot Japanese friends, are you kidding me?).

https://alumi.umd.net/

Wamfan, or Wetandmessy.com. Amazing producer. Models included gorgeous 'they get it' legends such as Kymberly Jane, Naomi, Odette and Cali as well as a bunch of other one and done stunners. Great production values, scenes still look great today.

The annoying part is that somewhere the videos for these Forgotten Heroes still exist on somebody's hard drive or something and there is not likely a way to see them again.

The best thing about - and main drawback of - independent and self-publishing is that it goes on outside any traditional or institutional archiving and conservation practices. There's no effective way to encourage the conservation of this material retrospectively without seeming to encouraging piracy either.

We either accept the losses or at some point we ought to found an entity whereby media can be accepted, catalogued, archived and conserved for posterity. I don't think anyone in their right mind would volunteer to head up such project any more than one would want to start a WAM awards committee.

I would prefer not to.

As a UK based Sploshing fan my memories started with Bill Shipton and Splosh magazine.
I wonder if the UK was ahead of the USA and other countries in bringing our fetish to the for?
I know there are some great pie fights in early USA cinema so perhaps it's something that has evolved?

Back to USA v UK - who broke the ground pre internet days?

Purpose made?

In the 'modern era' (ie Video tape - present), it's thought to be WSM.

There was a lot of wet look in stag films and photoshoots both sides of the Atlantic (and in mainland Europe, too).

The GIF below was posted several years ago by WAMTEC who suggested that it was possibly the earliest known pie exchange in an 'adult'/stag film (looks to be 8mm). I believe he has the rest of it on his site. The hair styles and set look to be in period late 1940s/early 1950s.

Sticky Tara unlikely to be forgotten by her fans but is the most missed by myself.

Honourable mentions to Wamprincess and Demi Scott.

There were effectively a series of "waves" of mainstream things that triggered an interesting in sploshing as a fetish in parts of the audience. Hollywood pie fights in the 1930s, Laurel & Hardy, the Three Stooges, etc, was a major one. Then things like the "sock it to me" sections of 60s TV shows like Laugh-In. I think Hollywood has always known there's a wide range of good audience reactions to seeing people drenched or messy, whether in serious situations in adventure films or more comic/humiliating in comedys. Think of the way Cruella de Vill's various messy come-uppances keep inspiring actual WAM scenes.

And then ther was the 80s/90s craze for gunge-drenched TV shows which triggered many of the current generation.

Pre-internet, in the UK we had WSM, Splosh!, and Crazy Girls, while in the US there was Messy Fun and Mud Puddle Visuals. The word was spread by small ads in the back of adult magazines, and the UK and US scenes evolved in parallel, but largely separately, for some years. The coming if general public Internet access in the late 90s (and the dawn of UMD) unified what had been disparate fetish worlds.

Actually that brings up something ive been meaning to say for a while - I'm really glad that this thread did *not* turn into a photo-frenzy of long-gone models. While we all love to imagine that every WAM model is as into it as we guys are and absolutely lives for eggs down her leggings at all hours of the day and night, the fact is that many young women who do fetish modelling do it to pay their way through college or similar, and once they stop being students and start a real career, they leave the fetish world behind. And even folk who did it more as adults, 20 or 30 years later do they really want their images circulating forever?

Yes, I know the legal arguments, once a release is signed the producer owns the content, model has no say. But that's missing the point and is part of the mindset that drives women away. My take is, if a model is no longer working, and her material is no longer for sale anywhere, we should let her fade into obscurity. Fondly remembering people in text-based memories is one thing, and celebrating content that's still available, and keeping what we've bought (and backing it up properly - there is *no* excuse for "lost in a drive crash" nowadays). But if someone has gone, let them go. Support current producers and models, keep things vibrant, rather than a museum of messy memories.

Splosh and Mud Puddle Visuals should be held in a shrine to the community. WSM and Messygirl not far behind. Messy Mercedes and Pippas Place were some awesome original content sites with people obviously interested in the kink.

UMD was as people have said knitted all this together! Bravo and long may it continue

I'd like to acknowledge MuddyGirlies. Now, a good majority of their catalog has unfortunately been unavailable for years, but for being around for over 20 years and regularly advertised on this site, they've gotten surprisingly little acknowledgement.

What about Maria/Mypierogative? She was great and a big figure in WAM filming for lots of producers but not mentioned much now.