I'm closely watching the introduction of Chat GPT and others and it really makes me wonder what the implications are of applying it to WAM. Within weeks of it hitting the market, it is obvious that if you can imagine it and put it into words, AI can make amazing pictures in milliseconds... Tina Fey in a business suit taking a pie to the face, Marilyn Monroe in the white dress covered in mud, Albert Einstein in his ducky pajamas in a kiddie pool filled with slime...
Has anyone tried it yet or seen someone who has? Any thoughts on what the future of WAM will become with this new technology? Can't wait to see what people come up with!
Problem is in the uk, a planned law will make it illegal to deepfake someone's likeness into a porn image...and as many things are porn, any fake celebrity WAM will (probably) have to be removed.
Great for personal use, but not for sharing or selling.
For non-celebrity/completely new pictures on the other hand are fair game, will they be good enough to hit sales of real-life producers and models? Maybe, or maybe the consumers won't like fakes and demand the real thing. Many things come into play, the future is uncertain.
I'm closely watching the introduction of Chat GPT and others and it really makes me wonder what the implications are of applying it to WAM. Within weeks of it hitting the market, it is obvious that if you can imagine it and put it into words, AI can make amazing pictures in milliseconds... Tina Fey in a business suit taking a pie to the face, Marilyn Monroe in the white dress covered in mud, Albert Einstein in his ducky pajamas in a kiddie pool filled with slime...
Has anyone tried it yet or seen someone who has? Any thoughts on what the future of WAM will become with this new technology? Can't wait to see what people come up with!
Madeline
I think the legal questions would be "Excuse me? Can you provide your Model release, Use of Likeness and Video release for this individual featured in your content?" Because those questions are coming. We're just waiting for legal precedence.
The definition of "likeness" is about to do some heavy legal lifting. In the precious short time in between the ability to create hyper-realistic WAM without the subject's permission and the time in which governments shut that shit down, it might be a golden age for some segment of people who just want to see a messy image and doesn't care if it depicts a real person and a real situation.
That group of people, however, is probably smaller than you think. So there will still be work for producers and models. Sorry, fatalists.
The most likely utility for AI WAM is the same as any AI tool: to act as a starting point for human intervention. Maybe you can create a mockup to use as inspiration for a real shoot (I used to struggle storyboarding how a shoot should look when I was commissioning a custom, for instance). Maybe you can generate a story prompt if you're coming up with writer's block. Maybe if you're really desperate, you can crank one out before pursuing the real thing again. But anyone expecting to just press a button and get perfect results with no need to retouch it better be satisfied settling for trash.
But we're still a ways away from AI WAM being anything more than fancy uncanny valley drawings. And video? Not even worth a worry now. "But they're only getting more advanced!!!" That's the same logic that leaves us waiting for flying cars year after year. Let's cross that bridge when we come to it. Assuming money and government don't kneecap it like they do every other groundbreaking innovation.
TheSpecialist said: The definition of "likeness" is about to do some heavy legal lifting. In the precious short time in between the ability to create hyper-realistic WAM without the subject's permission and the time in which governments shut that shit down, it might be a golden age for some segment of people who just want to see a messy image and doesn't care if it depicts a real person and a real situation.
That group of people, however, is probably smaller than you think. So there will still be work for producers and models. Sorry, fatalists.
Agreed. I am not worried except for the ramifications of having "eyes on us" because there are a few willing to violate code of conduct and use a person's likeness without their consent and try to profit off it or purchase it. This is why I see it going no where because, historically, we have never failed to prove that when ever we have something amazing come our ways, we prove time and time again that we are incapable of using it responsibly.
The first court case that comes through will seal that fate. The money involved with many of the main stream productions, celebs, main stream porn companies and agencies will make sure of that and don't get me started on civil penalties this might bring to light.
TheSpecialist said: The most likely utility for AI WAM is the same as any AI tool: to act as a starting point for human intervention. Maybe you can create a mockup to use as inspiration for a real shoot (I used to struggle storyboarding how a shoot should look when I was commissioning a custom, for instance). Maybe you can generate a story prompt if you're coming up with writer's block. Maybe if you're really desperate, you can crank one out before pursuing the real thing again. But anyone expecting to just press a button and get perfect results with no need to retouch it better be satisfied settling for trash.
That is my thinking. AI can be a great creative tool. I use it on a limited basis for some of my renders, After Effects compositions, Animations, Photo editing and video remastering. It also enables me to visualize a 3D creation before I put the legwork in to creating the project for larger scale projects for work.
Issue is all the instances above still need human input and/or input source to feed it. Otherwise you get nothing and it is never a final product. It is to aid and assist and take a few steps out of the creation progress (ei quick creation of motion templates). In these cases, it's a tool, not a replacement.
TheSpecialist said: But we're still a ways away from AI WAM being anything more than fancy uncanny valley drawings. And video? Not even worth a worry now. "But they're only getting more advanced!!!" That's the same logic that leaves us waiting for flying cars year after year. Let's cross that bridge when we come to it. Assuming money and government don't kneecap it like they do every other groundbreaking innovation.
It is a long ways away. In fact it isn't even on my radar except for all the instances I use it as stated prior. I think in the end it will find it's way in a tool box of editing suites like Adobe, Divinci Resolve, Final Cut Pro (Such as Adobe's neural filters add on with Photoshop). At some point, if the issue presses hard at the nerves of the overall public (and all it takes is one cleverly written article along some well known voices in Hollywood to make that happen), the courts and government WILL step in. It really is just a matter of time.
I don't like the idea of AI and WAM because of the negative possibilities. You can literally create revenge porn with it. Seeing what is happening with AI is screaming Skynet and the quote from Jurassic Park. Being so preoccupied on if you could do it, never stopped to think if you should.
This is 'just' 2023 AI -- Consider they are already working on algorithms for full motion video instead of just picture stills, and all it takes is a similar combination of words search. Give it a few more years ~ and yes, the implications are pretty crazy to think about.
While mirroring what a lot of other people have said about some of the more questionable ramifications (revenge porn, you could literally just make porn of someone without their consent or even knowledge, the amount of streamers, youtubers and other small scale (and probably even some mainstream) celebrities who have literally stated they don't consent to being used in deepfakes, especially as they slowly become more realistic and what the artists have pointed out that literally everything AI uses is effectively stolen from someone who actually made it on the internet), the other angle is what the artists have been so against AI for - it puts current creators essentially out of a job.
I know personally for myself AI will never replace the spark of humanity in an art piece or the spontaneity and fun of a WAM scene, but not everyone thinks the same - and why pay a content creator for a custom or scene when you get something for free, even if it does look like a soulless portuguese bootleg (which, let's be real, deepfakes and AI are fast getting past). So people that rely on content creation, be it videos or artwork are out of a job and art in general becomes a soulless corporate entity. Content creation is in essence just another form of art, and there's just too many things about AI art I personally can't get behind.