There were loads of ads like that back in the 50s and 60s, with the implication it was perfectly normal for a husband to beat his wife if she "failed" in any way. It's scary how primitive society still was in what most of us think of as the start of the modern age.
I'm too lazy to look up the celebs in the Camel ad, but I wonder how many of them died of cancer, not necessary due to the ravages of old age and the body shuting down.