When I first came across UMD I realized I wasn't the only person with a WAM fetish which made me feel like I'm a part of this community, and I have a few reasons why I like the WAM fetish. 1: When I saw Kymberly Jane on PieFightGirls getting messy while she was naked was really hot, and knowing I love seeing hot and sexy women getting messy. 2: Seeing Skylar Nicholas enjoying the mud bubbles from Mud Puddle Visuals was even hotter and sexier when I realized that messy substances can also pleasure women when they are trying a new kink like slime, pies, or mud.

Those are my reasons what are yours?

Pretty much from puberty I realised that seeing fully clothed women getting soaked and covered in mess was a massive turn-on, always had a hankering to make videos of someone getting totally messy, for years I thought I was the only one into this, till 95 when I went on-line and met Rob Blaine. The rest is history.

It all started for me with shows like "You Can't Do That On Television" and "What Would You Do?" on Nickelodeon. Even as a kid, I was drawn to the aspect of people (women) getting messy in the clothing they wore to the show. There was something "naughty" about it. As an adult, Tyra, Nadine and Alyssa of Wetlook-online.com and Messy-online.com continued to feed the naughtiness of trashing some very nice outfits. As far as the wetlook side, I credit my best friend's sister at the time who was very often the victim of being thrown, braless, into the pool. She had an amazing body and seeing the clothes cling to her curves was always exciting to me.

It's like icing on cake for me. I have my "normal" sexual preferences, and then I have my "kinks" or things that fall outside the bell curve. WAM is obviously very visual, and that's probably the biggest reason aside from possibly the emotional aspect of embarrassment that draws most people in.

And while I do check off those boxes myself, to me, it's very sensual and tactile. I first discovered mud when I was very young. And way more than the visuals, I liked the feeling of these substances against my skin and against my close. It hit the precursors to what would later become sexual arousal.

So naturally, as time went on, it was a case of adding those things together. A sexy experience could become MORE sensual and tactile. Or, seeing/feeling a mess can trigger arousal and put in a deeper mood or desire for sex.

So the short version in order for me
Enhancement of sex
Touch and feel
Visual
Emotional/suspense/etc

It's a slapstick element. I'm probably one of the minority of people here who's not interested in the sexier parts of it. Sexy women getting pied and slimed and whatnot is great, but when it gets pornographic is when I check out. I prefer comedy and great pies to nudity any day. I much prefer scenes where women are having fun at how ridiculous the scenario is, not where women are clearly there for the fetish work and playing up that angle.

So, my reason for liking it is that it blends absurd "why the hell not" comedy and fun with mess and hot ladies.

One word "juxtaposition". Glamorous, sexy clubbing outfit, jewelry make up, HIGH Heels. Getting destroyed. The bigger the difference between the amount of mess and perception of the model and outfit the hotter it is for me.

I didn't know about umd for the longest time. I never experienced wam as a fetish when I was growing up. But I've come to see how sex and wam can create some really amazing stuff.

For example being in mud and washing off in the rain. Or using paints in school to draw on myself. I never had cable growing up so I'm just getting into all these shows that have influenced people in really profound ways.

I remember walking by a tv with this for the first time and thinking how much fun this would be
https://vimeo.com/95377075

I think that probably 99% of Wam-loving American millenials are all going to give the same answer: YCDTOTV and, more generally, late 80s/90s Nickelodeon.

I was something of a weirdo, in that I realized I liked pretty girls at a very young age. I had no concept of sex, but I knew that attractive women gave me a feeling that was different than the joy I got from, say, watching cartoons or playing with toys. I also realized at a very young age that I liked pretty girls even more when they were getting unidentifiable sludge dumped on their heads.

Over the years I've tried to sort out what specifically spoke to me about WAM (since obviously millions of people watched What Would You Do without getting aroused), and my best assessment is that I was a sexually curious kid who didn't understand sex, and messy TV shows were something G rated that embodied a lot of the theater and intensity and psychology of sex without me understanding it at the time. I didn't understand why the sight of a girl moaning, writhing, submitting made me feel some type of way, but in retrospect I seems kind of obvious.

This girl.... me and hubby watching Saturday morning TV, with him getting excited because Holly nearly always got caked or gunged, and me with my girly crush on her (back then anyway)

Tara xx

I've said part of this before. I don't actually have a wam fetish, but I do have a fetish for slapstick comedy. I'm not particularly interested if a model gets herself messy on camera. I am interested if an actress falls victim to an embarrassing prank, and if that prank leaves her with pie/cake/slime on her face not quite hiding an expression of shock/humiliation, then I am very much into it.

So I'm here on umd looking for those rare videos and pictures of good slapstick that also happens to be messy.

For me it was UK kids TV starting with Noel's Saturday Roadshow then Get Your Own Back and the house party and then finding this on the internet before taking the plunge and producing myself

Fun House, Get Your Own Back and every other UK kids TV show of the late 90s and early 00s.

To start with I just wanted the girls to lose because traditional childhood boys vs girls. Then puberty struck and I realised I quite liked the girls losing. Then teen me got access to the internet from an unmonitored PC and the rest is history

I find this a really interesting question, but not one I have an answer to. Sure, I can list the things about WAM that get me excited, but I can't explain why they do. Seeing girls getting wet or messy in their clothes has excited me sexually since before I really understood what sexual excitement was. And that's stayed remarkably constant over the subsequent forty or so years. But why? Why not one of the hundreds of other festishes or kinks that are out there? Is it in my genes (I won't be asking my parents or my children, so no clues there!)? Is it related to some early childhood experience (I certainly don't remember a formative experience)? Is it to do with my underlying personality (I have some mild slightly autistic tendencies - which would generally ensure I'm the opposite of messy in most of my life)?

I find it fascinating why I picked this kink rather than any other, seemingly before I was even old enough to realise what I was doing, and its been a very fixed preference ever since. But, as far as I'm aware, there's really very little research on how we develop kinks. Interested to hear if anyone knows otherwise.

Few things probs

1. The inherently fun nature of it, can make it as sexy as you want but a pie to the face is still slapstick and will very rarely not be funny to me so there's just a great enjoyment of it from the get go.

2. You probs all know the gist, it defies societal norms. Women aren't meant to get messy or dirty or whatnot so seeing it and then seeing enjoyment in it makes it all the more better

3. Pro wrestling, my god did they know how to get around sexing up their product when advertisers kept pulling out cos they couldn't help themselves and show tits during the Attitude Era. Probs the first sexualisation of WAM my innocent eyes saw that wasnt set out in a purely comedic setting. I liked watching people get messy before that but Vinnie Mac's batshit brain probs hard wired it into me from then on.

For me was when I was young growing up watching programs like NHP, GYOB etc. Found it fascinating and fun to see folk gunged and get messy.

My teenage years were all about exploring what outfits and shoes I liked getting messy in and what sort of mess too as tried a bit of everything as realised WAM & Crossdressing were what interested me.

Since then it's just just trying to find the time as it does arouse me getting in a nice outfit and heels, to then suddenly be covered in foam, gels, goo etc.

one word:

freedom.

artistically. sexually.

that is what hooked it for me. when I feel the most free and beautiful? is when I get to play in a mess that I love...am given the freedom to play how I want and how being covered in mess makes me feel beautiful. that, in itself, is a form of freedom for someone like me who is trapped in a cage of body dysmorphia.

FREEDOM. sing it with me, now!

For you Jayce

https://vimeo.com/259539583/description

you beautiful stranger

I see a some reply's are from tv shows like Nickelodeon as a matter of fact that's another reason why I have a WAM fetish.

I sorta like the humiliation and it feels good?

Hmmm, i couldnt quite put a finger on precisely when but probably the first spark was the mud wrestling scene in stripes.

Then puberty and the internet, plenty of google searches and i think the first real WAM thing i stumbled upon was Allwam (back when it was Allwam) and the crazy mud wrestling matches. i guess things spun out from there.

As for why? hmm, well there's just something about a beautiful women, fully dressed, being turned (or turning herself) into this arousing, messy naked puddle of lust and sexuality.

All that's probably also why i gravitate definitely more towards the sexual side and dont understand the side that's focused around the gameshows previously mentioned in this thread.

I totally understand. First I would like to say you are beautiful messy, wet or dry. I see it in you. You are a single mom who takes care of her child and puts his needs first. That in itself is beautiful. Second you work and do this for not only yourself but others and take and listen to all of us making sure we are happy with your work. These qualities are rare and should be cherish.
For me it's also freedom. It's freedom for having fun, freedom for happiness cause I really don't have much in my life and freedom to be silly and naughty from being raised to always be proper and strict. Yes tv shows on Nickelodeon and movies like stripes helped me understand some but it wasn't til this website that I was able to explore it more. I have been here almost since the beginning (I had to make a new account years ago due to personal reasons) and seen many many people come and go but we all have one thing in common and it's the freedom to express one self and to explore freely these feelings. To me that's reason I enjoy wam fetish.

That's it for me. A beautiful woman (maybe in her 30's or more, who should know better.), who is smartly dressed and looks gorgeous. You know such a women would never want to get messy.

Then to see her getting progressively more and more filthy, until she ends naked and totally trashed. Now THAT is a turn-on to me.

Jayce recent film 'Keys lost in the mess' sort of sums it up . A nice dress.Stockings and suspenders. Handcuffed by her man,(I prefer it when a guy messes his Wife or GF) exposed with a vibe in her pussy. Then having to search for the handcuff keys with her face in the mess.

Lots of other 'woman getting messed up by her man' content on UMD also gets me going.
I'm not a great fan of pies. I enjoy total destruction .

For me it is a compendium of reasons that other users have already given, the fun, the shock, the humilliation, the breaking of social rules (don' t play with food, don't get dirty) the contrast of a lovely outfit completely ruined by filth

Like I state in my profile: I've been involved with WAM for most of my life, with television commercials for laundry detergent and stain removers in the early 1980s - when I was still a little pre-puberty seven or eight year old boy - being the key trigger. Thanks to the advent of the Internet in the 1990s, I was able to find the inspiration I had always been looking for and to start a collection of original material that has kept growing for more than twenty years.

Elegant clothes, especially expensive silk or satin blouses, are my passion, especially when worn by attractive ladies with beautiful makeup and hair, perfect lipstick, and wearing lots of perfume. I love to witness how this "perfect, sensual overall experience" suffers from clothing stains, or when the clothes are ripped or cut. So, my fetish is clearly focused on the clothes and the beauty of the wearer, not on the substance or the coverage. A little stubborn stain on the perfect blouse of an elegant lady gives me much more than full messy coverage of a girl wearing a simple cotton top.

The Flintstones in Viva Rock Vegas got the ball rolling for me. I really like a gooey pie in face, humiliation or hilarity. I like both reactions.

This is where it all started and just evolved from there ....

humiliation!!

I discovered it when I saw silent movies, as a kid, in the early 80s.

I was a kid probably around age 5 or 6 when for no apparent reason I just had an interest in swimming in a T shirt and shorts, no explanation why the desire was there it just was. Super soaker battles during summers got us drenched, Some friends had pools throughout the childhood and sometimes when we'd swim I or another would just jump in clothed then more followed, this actually became more common during teen years as puberty was coming along I realized the sexual side of wetness had arrived, and I wasn't the only. A friend who was into it had introduced me into mess like mud and sloppy shit and she was also the very one who introduced me to UMD here.

Something about the wetness, slickness, sloppy, messy and so on is just attractive looking and also feels great, huge turn on and past partners I made the very most of it across the board.

It just feels right to me, simple as that. I've written this before but getting messy is like a primal urge, something I've felt since I was a kid. Over the years I've tried rationalising it, remembering key moments in my childhood that might have triggered this fetish, but the older I get the more I think my brain is just wired this way.

The sensory experience. It's just amazing. And, as Jayce said, that feeling of freedom. This summer I got muddy at my favourite location with a friend. It was nothing sexual, we were both there for the mud. The most unburdening experience ever. We both laughed so much and there was absolutely no awkwardness when under blazing hot sun, we ended up naked in it, taking it in turns to bury each other under huge handfuls of goo. Worth more than a whole load of therapy.