I had a thought. I think most of us agree that being a wammer normally starts at a young age, started by a TV show or something like that. We talk about it all the time. For me it was all the '80's mud and oil wresting that was in like every show.

Well, what happens in an age where the TV show is now internet websites that already plaster the world with all kinds of specific fetishes, and everybody has a phone to see it, even if by accident? What happens when young people go to Youtube and stumble upon videos of actual wam? Wouldn't that be even more triggering? Will future wammers be more intense somehow because of this? What kind of wammers and content will exist decades from now given the new landscape?

Perhaps there are already people here who got their first interest in wam from actual wam sites, not TV or movies. Is there a difference, or any magic lost from not discovering it from normal unwitting sources? Interested in thoughts!

Would imagine it's about the same, I doubt any of us Sought out Tiswas for sexual reasons, but accidentally found out it did something to us, and it seems unlikely people would actively seek out Wam fetish sites unless they knew they were into it, it would seem more likely that they also stumble onto wam sites as a happy accident.

Apologies if this is a tangent but I think popularity of the content is a key factor. Many millions of kids throughout the 80s and 90's will have watched a lot of the same shows as us wammers and how many of them went on to become wammers because of those TV shows? There are perhaps tens of thousand members worldwide on UMD? and that includes folks who are into all different kinds of wam mud/wetlook/oil/slime/pies etc.

I am from the UK raised in the 90's. I could talk to anyone my age and they would remember many of the same TV shows as me but what are the odds they were affected in the same way I was? Extremely low I guess.

I don't think there any WAM videos on youtube catching that significant size/type of audience? I expect that most of the views on WAM content come from people who are already into WAM and not random unsuspecting younger people. For this reason I think that WAM videos on youtube today will have a minimal effect on the future of WAM.

A couple of counter points to my argument:

It may be the case that a few or perhaps only one young individual sees a WAM video on youtube and a seed is planted and that person then becomes a hugely popular model/producer. Sometimes it only takes one person to effect monumental change in a relatively small pond.

Also, it is human nature to build on what came before, new wammers will probably look at old WAM content and think about how to make it even more spectacular, so who knows!?

This really caught my eye. Let's generalize a little bit more. When I was a kid growing up, I didn't know what a naked woman looked like until I was about 12 when I found my dad's Playboy's. That was a great awakening for me. Now these were hard to come by, there was no internet, and television was far more censored than it is today. A young horny teen had to really work to see a pic of a titty. Hell I used to go through the trash and pull out mom's thrown out Victoria Secret catalogs and hide them under floor boards in my room.

Now you can find porn accidently. Hell, you can have it FORCED on you in the form of ads even with your parental controls in place. You guys ever see some of the HORRIBLE game ads that appear on the youtube for otherwise child friendly content!? Here's an article about the new trend:

https://www.theguardian.com/culture/2021/dec/15/strange-horny-game-ads-are-flooding-social-media-i-accidentally-became-obsessed

So to conclude, I feel like most things in our society are becoming more intense and at younger ages.

Being outside today is the only way I would get into it again if I was born today that's probably how I would find out about.

However their are chances apps like tictok and snap would be the current generations way of learning about it.

Also something to be clear on for me is that I never considered anything wam a fetish while growing up with it.

I just felt a deep seated love and connection to how I learned about my body and emotions along the way. If you sexualizing wam as a fetish tube sites may be an early introduction to wam by accident or on purpose.

Onlyfans or patreon are other resources
Or this
https://m.youtube.com/watch?v=P1NbvMfaMuo

I have seen WAM videos on Youtube with over 100,000 views.

I think Rich's SAW parody was around that ballpark as well.

There's definitely a hidden audience that's not on these forums or maybe lurkers.

I think the next generation will be more "hardcore."
There's a bigger chance a teen's first exposure to WAM is Messygirl instead of YCDTOT nowadays. We may see a drop in slime gags and comedic pies too. More cake sitting and nuru sex instead.

I'm curious how Brazilian kids who watched Chega Mais and Domingo Legal grow up into WAM. Those were damn good shows to be "awakened" to.

Well said Lapwing boy. I fully agree. though "environmental variables" growing up certainly helped to bolster my WAM interests, I explored these desires well before they became readily available to explore, and each encounter did indeed feel like a happy accident. I believe many of us may be predisposed, genetically, to just liking this sort of stuff. A WAM allele so to speak. May that gene never die.

Also discover my interest for Wam in the 80's.. a 2min scene where Daisy Duke went mud wrestling to catch a vilain lady rober. From there I started to keep a very attentive eye for other scenes like that.. I was then lucky to catch a few mud scenes from Dynasty.. I was wow I really like this.. during my teen years I would record on VHS part of movies I new had a mud scene on a tape I would revisit a bit too often

Bottom line is I was trying for a mean to find more scenes. I think if I would be born in the 2000s I would have naturally found my way on youtube channels and eventually here. What I'm unsure is how big is the impact of that first exposure that seems to trigger the seed.. In perspective I think new generations have an higher probability to be exposed to messy mainstream content the we were, and once that interrest exist it is much easier for them to find more content.

For the future I think we will see new wammers more attached to their root Niche because it will be more available. Back in the 90's anything that was muddy or wet or with chocolate or a pie would do it for me. Now I would probably be.. needs to start clothed, casual.. then a fun argument.. then muddy ideally clay, not too deep, girl on girl, making out then having sex. Ideally that quest for niche material will drive new producers to appear, with reason every producer is focusing on their favorite wam scenes.

Cheers!

As an old timer and not one of the younger generation who was enticed by wam on tv shows in the 1960's and especially on a UK show in the 1970's that we are not allowed to mention any more. I think "the future" of wam in it's present form is either uncertain or unimaginabke. What I mean by that is:

Uncertain: because the excitement and novelty value of wam in the pre internet age (before 1995) was that it was very rare and hard to find, so when you found it it was exciting because it was so rare. Today it common as muck (no pun intended) and is not rare because of online streaming media so now it has lost much of it's appeal because it is no longer rare anymore. In effect what was once fine wine that you could savor has today turned into common tap water. So this means that wam producers have to be VERY creative now just to produce something that will get people's attention. The irony is, while camera technology has vastly improved in the last 50 years, from grainy 8mm films to low quality VHS and analog cameras, to higher quality digital cameras and DVD, to HD and now to 4K and 8K cameras....all this is great. but the actual content being produced has not improved much. This is because in the past you were excited by seeing spontaneous things happen and you did not feel you were being pandered to, but today there is very little spontaneity and you are being heavily pandered to your weaknesses and fetish proclivities. Personally I prefer to be a fly on the wall and see some spontaneity and I am not interested in being pandered to.
So....the future of wam can be uncertain the more common and less spontaneous it gets.

The future is Unimaginable: Because when I became a wam fan in the late 60's and starting collecting stuff in the 70's and 80's, nobody could have imagined that 40 years later there would be streaming mediia that you could watch on a smartphone or tablet, and those devices were not foreseen either, So....I very much doubt that the media delivery systems we are experiencing today in 2022, will still be around in the next 15 years.

I hope I live long enough to when Elon Musk invents a home holodeck like the one on Star Trek TNG, and every house has it's own holodeck play room, and then I will not need video media anymore, I will just dial into the cloud and pick my own fantasy environment from an archive of wam enironments to play with.

Oh, but I would not enter a wam holodeck as myself and use my fat old skin, I would choose a Brad Pitt skin to wear to play some wam games and meet lots of famous celebrities.That could be fun....Enter a Hollywood Garden Party holodeck as Brad Pitt and invite people to have some fun in my mud pit....

(my wife will not mind because she has tolerated my wam hobbies for the last 41 years of our marriage, and she does not care for wam, she thinks it is silly, but she does not mind me having fun with it)

I was just hitting puberty when YouTube started in 2005. At the time, I wasn't aware that WAM (or any other fetish I had) was something real or something anyone else thought about. I think I already had developed it based on certain TV/movies I watched growing up, but with the advent of YouTube I could search for anything that popped into my head like "mud bath" or "pie in the face," etc. I definitely stumbled upon videos where the intent was beyond the scope of just innocent fun, even if it managed to stay up under the guise of such.

To be truthful, I'm not sure how healthy it was for me to have access to such a resource at such a formative age. Younger people than me have even more of an abundance. Anyway, I won't go down that rabbit hole, but I don't think future Wammers will necessarily be more intense because I think we're more desensitized to fetishes nowadays. I feel like before my time (or even in the pre-YouTube days which I have some memory of), anything fetish-related you could find was like stumbling onto a gold mine. Between everything available now at a click, I'm not sure that same sense of discovery or excitement is there.

Damn it....I thought this was about someone getting wammed viciously while riding a bicycle.

I think my obsession with WAM started with old Nickelodeon game shows like Slime Time Live--although I don't think realized at the time that I liked seeing people get pied in the face as a fetish lol

Two things:

Firstly, obsessions like WAM are not caused by seeing content (or everyone who watched Tiswas would turn out this way); there's also to consider, as well as hard wiring, the formative experiences that lead to the obsession in the first place - which won't necessarily be direct. My parents, for instance, were intolerant of infantile messy play - especially getting clothes dirty and I'd be under serious reprimand (as well as being smacked or hit - which was the contemporaneous norm). So seeing messy scenes on TV was actually incredibly shocking as well as fascinating. I felt sorry for the person who fell in the mud in their Sunday best and their potential shame and pain.

Unsurprisingly, as my sexual attraction to women developed - it was melded at some point with these feelings and became not about me but their sartorial degradation.

Secondly, I agree with WAMTEC Mark about rarity of content. That's why, despite proliferation, we frequently see appeals for lost clips, pictures and movies - because we tire of the ease and these rare jewels are enigmatic, elusive and therefore more seductive.

Finally (okay, three things!) I don't necessarily think we move in a line from 'soft core' to 'hardcore' but actually in seeking perfection: ie the perfect visual embodiment of our desires - which might actually be quite nuanced and particular, rather than brutal.

I guess the gateway remains general media moments, it's the next step that may be interesting - back in my day you typed gunge into a search engine and went from there.- I think here was the top entry. Nowadays, you'd be more likely to do it in YouTube, and that may well bring up more of the general media content as well as amateur scenes and folks trying to be social media stars who'll do anything suggested, possibly even if the request is lacking in words - you may remember the example from Dave Gorman's Modern Life Is Goodish where some twit tweets celebrities with things like "get gunge"... That approach (searching on YouTube, not pestering celebrities) may lead to little discovery of producers though, aside from pirated stuff...

On the more general way things are going front, I think it seems there are about as many niches as there are people! I think we've all had times when you need a bigger hit to get the same feelings, whether that more mess, worse mess, less clothes or whatever. Over the years, WAM in general media has been hyped as a punishment, emphasising how horrible the gunge is, shows like I'm A Celebrity seem obsessed with making things horrible. Meanwhile other shows don't go beyond calling it slime and you get a victim that squeals and squirms to begin, but ends up appearing to enjoy the experience and I'd hope as many people go looking for gunge from the "that looks fun" side as anything else.

Hopefully, some folks who have come here in recent years can say how they found us.

I CAN SAY THIS:

when i bring in new girls that are younger NOWADAYS....as opposed to even 4 ,5 , 6 years ago? the girls are WAY MORE open...much much more into it....they see this as something that is "fun" "playful" and when you add the sexual part to it? They dont even blink.
their boundaries are totally different than younger gals from just a few years ago! im telling you....the world is FUCKING DIFFERENT since lockdown. a lot of people didnt get out AT ALL bc of pure terror.
a lot of parents didnt let their kids out and then? what did they do? they got online. I outsold myself 3 times over here on the umd during the lockdown and you know what it was? NEW CUSTOMERS. new people. bc i was curious. I honest to goodness was terrified bc i was not able to be aroudn anyone for a good while bc my roomate has asthma and literally would make me wear gloves, glasses, mask and then lysol everything from the grocery before it came in. it was that bad around here.
So? I think the lock down really changed the dynamics of things. Which can be good and bad.
I see customers who used to ask me for things and now they want way more. They want much more humiliation, much more mess, just MORE MORE MORE.
In the good way? Im seeing gals who are loving mess! Who enjoy it with me! Which is really cool.

I think more people are up for it nowadays bc as far as kinks go, these gals opening only fans accounts left and right? this wetlook and messy stuff is NOTHING compared to what they feel like they have to do and what they do on their pages. Im talking 18 to 21 year olds.

the girls DO take issue with humiliation. In a new world full of feminism. Girl empowerment and sometimes, taken too far, i believe.....these gals see way more and think way too deep into the whole humiliation thing. They cant believe the humiliation scenes I have done. I have to explain to them that it is a mindset and theirs is different than mine. My mindset is the mess. I also enjoy being a sub. so....they can do it and change their mindset or not do it. no harm no foul...

but i have seen a big uptick in "have more fun....." aspect of it. less humiliation. idk why that is....
I have deffo seen people want MORE MORE MORE sexual. MORE mess. asking for more than I literally can do. like messes i dont now if even most wam studios can do them. Which? actually lines up really well with MY fetish. the way my wam fetish has become more sexual in nature than it was before. I enjoy being a sub. I wish I was asked to do it more! which i guess i am.....in a way.

but idk.....i do see a future where a bucket of slime is "meh" to people bc its so normal.
I see a future of a pie to the face? even a glorious one? Is just kinda "oh okay" not like it used to be.....not seen like it used to be.
I hope not but it seems that way.

Youtube Influence

So I can't really speak much for most social media I left Facebook about a decade ago (best mental health move I ever made as I then spent more time actually meeting up with friends that I'd have put off if I just caught up with them online and the former is so much more fulfilling) and outside of kink community sites I only really dabble a little on Discord or Reddit but having helped produce and edit a bunch of videos for YouTube I'd be pretty confident saying people aren't stumbling across WAM producers content on YouTube completely out of the blue and even if somehow they did it would be content about as tame as people here probably saw when growing up.

The YouTube algorithms have got really sophisticated about serving more content like what you have already been watching to your home page and recommended videos to keep people watching video after video that it if you wind up getting recommended WAM fetish content it is probably because you've watched a number of similar videos or been searching for them in YouTube search. And given how aggressively YouTube flags content for age appropriateness for even mild swear words they aren't stumbling onto nude or hardcore WAM content on YouTube.

Where future generations might stumble into an interest in WAM is if they follow one of those channels that makes various challenge games which aren't that different from what used to go on TV. As such perhaps instead of having a large US fanbase of YCDTOTV scenes and a large UK fanbase of gunge tank scenes influenced by TV the next cohort will want more 100 Mystery Buttons in a Box scenes influenced by those YouTube videos.

Severity of a Fetish

Personally I do not believe the severity of the instigating incident that leads to a fetish determines how extreme the fetish becomes but how often the association between arousal and that type of content is reinforced through repeated masturbation to it. If every time someone is feeling horny they reach for the same type of material to get themselves off is it any wonder it is the only thing they get off to. And with the law of diminishing returns they'll need content that provokes more intense feelings each time to get the same level of gratification (if they have any unresolved shame or guilt about it that too will grow leading to greater and greater feelings of post-masturbatory shame until the shame outweighs their gratification and they decide to purge everything until they leave it enough time for the initial desires return and they come back).

As they keep going back to the same content over and over they have stoked the glowing embers of that fetish into a raging fire of desire that they are used to going between 0 interest and that roaring fire of desire that they believe they don't have any other kinks or sexual interests as frankly they've never taken the time to explore and let them too develop into a fire, compared to the roaring fire of their fetish those small glowing embers of other dormant interests don't look like much.

When it comes to people with a fetish for WAM I think there will probably be a bit of a decline in it as back when all people had were a few TV channels to choose from they were more likely to come across an instigating incident on TV than now when there is so much content out there to choose from that people are more likely to never see something that might have resonated with them.

WAM as a kink

However when it comes to people having WAM as a kink (If confused about the distinction I'm making about Fetish vs Kink please see my post here explaining it: https://umd.net/forums/developing-a-wam-fetish-later-in-life#postid_835928) I think the thing that will have the biggest effect is how much pressure the younger generation are getting to be perfect. The constant pressure of exams that they're told they must succeed at or screw up their life, the constant need to judge and compare each and every aspect of your life with others on social media means suppressing a lot of emotions, becoming more judgmental and developing a greater appetite for schadenfreude. You can see some of it in action in the way many on social media like to harass and humiliate others they believe have wronged them in some way whilst trying to dress the whole thing up as being virtuous as they're punishing someone from meeting some perfect standard. Frankly such behaviour has never helped progress in fact we are all born ignorant and selfishly crying out every time we need a parent to do something for our needs. It is as we grow up that we learn to become better people. It is a process we all have to go through, some are more fortunate and get to go through it sooner, others less so. But so many people neglect the patience others had when teaching us and their ability to forgive our mistakes and ignorant arseholery.

But we've told later generations they must always be perfect and that being intolerant to anything less than perfection is a virtue that justifies cruelty to others. It has led to a dating market filled with narcissists searching for perfection that doesn't exist because they're incapable of loving an actual genuine human being with actual flaws indeed our flaws are often related to our strengths and frankly I believe the rise in more aggressive pornography with things like choking is related to increasing amounts of self-loathing that people who feel they should be perfect feel when they have "impure" sexual thoughts and that they are directing that loathing towards the person that created that "impure" desire.

Given that nearly every major religion that has tried to portray sexuality as impure or bad has had a problem with preachers sexually praying on vulnerable groups how have we not learnt that just like every other emotion when you try to suppress sexuality rather than deal with it honestly and openly that it leads to unhealthy outcomes.

Interlude on how increasing emotional sadism may influence WAM

Anyway my small rant aside I predict the increase in appetite for public humiliation has we see on social media will also mean a corresponding rise in the degree of emotional sadism and masochism kinks. Now whether that means those kinksters come to WAM for the humiliation side I don't know honestly I think they may pass straight over WAM as being too mild and go straight for more extreme forms of humiliation.

(Just to interject here but there is nothing wrong with humiliation play and it is often misunderstood I dabble in the lighter ends of this myself. Erotic humiliation is not about destroying someone's psyche but indulging something the emotional masochist secretly enjoys and gets off on but that society deems as being shameful. In essence you are acting as if you are forcing them to do something they don't want to save face socially speaking whilst completely enjoying themselves. As such Emotional Sadists should seek Emotional Masochists (though like with regular S/M there are plenty that like to switch and take turns giving and receiving their favourite types of humiliation play) that enjoy this type of play and ensure they stick within their limits to ensure a mutual enjoyable experience. An emotional sadist should never be foisting this type of play on someone that doesn't enjoy it or ignoring the other person's limits however what worries me is that given how misunderstood the erotic humiliation is and if people get used to shaming others online in normal discourse how many people will just flat out ignore these requirements and attempt to pass off abusive behaviour as just being kinky but anyway I digress.)

Slightly ranty conclusion

But frankly it won't be the fault of whatever content is up there the content itself was only created by someone filling a hole in the market the market created by one generation not getting off the back of the next generation to let them go out live a little and make a few mistakes to learn from. But fuck it, ask any teacher how much responsibility the typical helicopter parent wants to take in raising a complete basket case and we can just go on continuing to blame the porn.

I've always thought it'd be fun to have someone riding an exercise bike in the dungeon while being savagely pelted with assorted mess from both sides.


Serious answer to thread: I guess things have changed significantly, though at the same time, given there must now be far more awareness of the sexual side of sploshing, I'm actually surprised that mainstream shows still feature it, but while it's decades since I saw kids TV, mainstream family shows still seem, to. Or is it shifting from kids shows to more adult/family ones like I'm A Celebrity and related "endurance" shows?

Another place people will see clothed people getting wet and messy nowadays are endurance races like Tough Mudder, where everyone gets utterly drenched in it multiple times. Again, a more adult-oriented activity. And it seems celebrities are still very much up for leaping into pools fully dressed on current social media channels. I guess if eight celebrity pop stars all wear ultra-expensive designer dresses, but one of them wears hers in the pool, she's the one that'll get extra coverage for doing that, and in a world where every second of exposure matters, that's an advantage worth taking for anyone who doesn't mind wearing wet clothes.

However people will continue to be shown getting wet or messy in films, it's almost inevitable in action or adventure movies, see the recent "The Lost City" with Sandra Bullock wading through rivers in a sparkly purple jumpsuit for one example. Plus with increasing awareness of the risks of skin cancer from sun exposure, it's likely that increasingly people on beaches or taking part in water sports will wear a bit more than they did in the ultra-skimpy-bikini-and-tiny-briefs era which is now largely past. Think of the "almost catsuit" swimsuits that Olympic swimmers now wear, or the triathlon suits that are a cross between a one-piece swimsuit and a zip-front leotard, and which are worn in the water as well as for running and cycling.

Also fetishes can develop from multiple sources at once. Someone could find they really like wearing tracksuits. Not necessarily sexually, just love the feel of the material. Then they find they're also attracted to the way custard flows when you drip it off a spoon back into the plate. And then puts two and two together and decides to see what it would look and feel like poured onto their tracksuit trousers. It can be odd and unexpected how the brain makes connections between seemingly unrelated things.

So, as I read it, the concern appears to be that future members will want more mess because they were exposed to current mess levels at a young age. The first wam video I ever found as a teenager was Clown Julie getting pied. I found it because I was looking for sexy slapstick comedy, and she definitely delivered. I don't actively seek content with more mess unless it retains that comedy aspect. So to me, a model getting hit with 20 pies isn't better than the same model getting hit with one, unless each pie hit is treated like a prank and she reacts to each in a way that makes me laugh.

For those wam fans that don't care about comedy, there may be an interest in more and more mess, but I would guess that they would be satisfied with any mess that lasts as long as they do.

That was over a decade ago, vastly different time. And I think it racked up 100K views in a week! Because back then YouTube would actually let people see it.

Nowadays, said clip would immediately get flagged as "age-restricted" and the YT algo would kick in to severely limit searching and views. It's no coincidence that I used to get 50-75K views regularly for good clips in 2016 and now the limit seems to be 10-15K.

But beyond that, I can tell you that women under the age of 25 have NO nostalgia for messy shows like previous generations did.... Meaning you go from a model in 2012 going, "Ooh, I always wanted to get slimed like on that show!" to a 2022 model saying, "Oh yeah, I've heard about this kink and it's a lot of work so I'm gonna need WAY more than my usual rate." Or they talk about hair extensions, lash extensions, and food allergies as they politely pass.
(I'm just kidding. Any model under 25 who's not interested simply ghosts you. )

Jayce, I'm glad that you've found the younger models see it as more fun or playful now. In my experience it's been going in the opposite direction. Nearly every model I shot for a decade or more did it mainly to have fun or be silly, none of them were adult models (except Kylie!), and very few expressed any interest in exploring additional kinks. Now every shoot feels extremely transactional (even with models I've shot for years) and girls who have ZERO issues with shooting hardcore content for their OnlyFans are brutally dismissive about the mere suggestion of getting pied in the face, fully clothed.

(Or they're like my ex-model Samantha, who used to shoot regularly but now has 1.2M followers and has gone full OF.... Although it was hilarious when a rival producer tried to "poach" her, only for her to quote him a rate of $5000 for one slime scene. )

How this relates to new blood coming into the WAM community, I don't know. I'm sure everything will get more hardcore as that's been the trend for a decade plus. But I really think most new content is gonna return to its amateur origins, either solo girls with the kink or couples where the guy has a willing partner. (The male WAM community is already fully this way, I believe.) Because honestly, the business model of pro models getting paid to shoot WAM content isn't sustainable.... especially as models discover more avenues to get paid what they're worth and WAMmers remain their usual penny-pinching selves. (God bless you, ya cheapskates! )

Jayce is right.

(Now there's a phrase you won't hear me say often)

I think the internet has exposed (pun intended) people to more and more things that they never knew existed and therefore many "defenses" have come down.

I still run into women now and again who I'm curious about as to whether or not they would do a basic pie video. What I hear is not..."Yeah...maybe" or "sounds interesting." I get a lot of "Hell yes!" "You're going to pay me a few hundred bucks for getting pied? Where and when?"

That was NOT what I heard 15 years ago.

There is also a downside to that as Rich has alluded to before. Because these women know they can likely create their own instagram space and do the same thing or at least THINK they can, does make it more difficult with "recruitment."

And I still can't believe I said "Jayce is right."

OK for shits and giggles I decided to log back into a long dead YouTube channel I once had that produced a couple of messy videos before I knew about the WAM kink so they weren't produced with this specific audience in mind - they were just some promotional stuff. Anyway a couple of those vids are around 100k and one is considerably over that but anyway thought I'd take a look at the analytics to give people an idea of the YouTube situation.

So in the past year the top 5 videos between them have accumulated just over 20k views between them.

Less than 5% of the views came from videos recommended to people on home page or the side bar.

32% came from YouTube search (so people already looking for that content)
40% came from playlists (which are all pretty much WAM playlists)
20% came from watching the other messy videos on the same channel.

So 92% were already looking for it. The other sources are from embedded on other websites which I'm probably guess are WAM related.

Most views are repeat viewers, I dare say most views even from the beginning when they first racked up so many views are repeat viewers as there was less content like this being produced by actual WAM producers back then - hence why I got contacted by a lot of wammers at the time and introduced to the kink.

In the past year there are 10x more people viewing it from the UK than those viewing it from the US. Partially a reflection of it reflecting more like messy content on UK TV but also sort of confirms it is mainly wammers themselves finding it for if people all over the world just stumbled on it the discrepancy wouldn't be that bad.

Oh and for those wondering whether interest in WAM may be growing or not the analytics on the videos at the very least suggest that if it is then they aren't watching these particular videos on YouTube.

60% of views were from people aged 25-34 (demographic I'm just about still in)
drops down to 11% for people aged 18-24 granted that bracket has 3 fewer years in so is smaller but not roughly 6 times smaller. Unless they're watching WAM elsewhere not on YouTube or of a different kind of WAM it would suggest a drop off in interest.

And it should be pointed out that just because people are becoming more willing to get pied or gunged for videos only means inhibitions are dropping not that interest in wam or the number of wammers is increasing. When you start adding money to the mix it skews what conclusions you can really draw - there's been a long history straight male porn stars willing to go "gay for pay" that demonstrates how you can't use what people are willing to do whilst being paid to draw inferences about their sexual interests.

Anyway I'm bolloxed on enough tonight.

Interesting. From my experience it's still pretty easy to get 20somethings to get messy with the right pitch. I shot a pair of models a couple of months ago--22 and 27. They had a blast getting messy and when I recorded testimonial videos with them after the shoot, the 22 year old specifically mentioned nickelodeon in her impression of the project. I know the plural of anecdote is not data and you've shot a greater variety of models than all but a small handful of us could ever hope to, but I think the right girl is still down for the pie with no attitude.

Judging from your releases over the past few years, you're also a lot more ambitious in your casting than I am. You're going for legit instagram models with a big following, full calendars and everything. I can see why getting hit in the face with pies at some guy's home is a harder sell than it would be for a freelance pretty girl who hasn't had an interesting paid job offer in months.

I hope your fortunes turn around. I don't want any current or aspiring producers to get discouraged thinking it's not worth it to cast 20 year olds. I also don't want any younger models to get left out of a potentially fun experience with WAM because they carry the stigma of an unfair stereotype.

Forget the promise of cleanup and social norms, for in the grim dark future there is only wam.

(I've nothing to actually contribute to this discussion. Just wanted to get that out of my system.)

This topic always interests me. I think my fetish started before I discovered wam on TV because it involved the bath and a couple of inches of cold water at one end of the bath I used to slide into. For one I had never seen this on TV and two I must of been pretty young and small to slide from one end of the bath to the other ! I think TV just gave me more ideas on mess and sensations that I could experience besides the bath and getting your feet purposely wet.

Like others I feel that because fetishes are not hidden behind closed doors anymore they have become to me 'watered' down. Pardon the pun Seeing messy on Facebook, utube, tiktok has for me made it kind or normal, it's taken the excitement out of it because it's expected. It's everywhere. People come to UMD now as they were told about it from a friend or did a dare and probably someone said come to UMD. Maybe someone from here. Usually they say they came here because they saw it and thought it looked fun and then couple days later they have a store. I think these people it's short lived because it's not in their blood so they will make some money get bored and then move on to the next thing.

What interests me is do some of these people develop fetishes or was it really there all the time or IS it something we hare predisposed of at birth.

I would be interested in the stats of the age of people joining the site, how many open a store and how many of that age group are here just to see wam because they found out that there are others like them.

At the end of the day there will always be people here just to make money and then there are the wammers. Personally I would like a site with just wam, all this hard-core stuff just doesn't do it for me.

I grew up in the '80's and it was harder to find movies and TV shows with any kind of wam content whatsoever.

I surrendered to looking at swimsuit magazines or renting certain movies when I could to get my wam fix. There was also the U.S. Navy that had ceremonial traditions that got people messy and i wished I have gone through them when i was in the Navy.

Nowadays it's easier for people to find wam content on the internet. So glad I found UMD back in '99. This site and DoctorSplash were the first websites I looked to get my fix...then there was also getting wet and messy by myself that helped.

Yeah, I suppose I was generalizing, and maybe nostalgia for the "old days" was creeping in as well. I actually do wind up using mainly 20something models still, and Mya in particular (just turned 25) is as good as any model I've ever shot in some respects. But it's telling that she's also the one with ZERO social media presence (or interest). I think the pull of IG and TikTok and "followers" is what drives a lot of the younger models now.... as opposed to 10 years ago, when it was "money."
And here's the hard truth about WAM: We CAN offer money. But we can't offer social clout. If anything, WAM work actively HURTS most models and their "brand." I know there's exceptions, but there's a reason I don't tag any of my models. Most of them specifically do NOT want the Gram to know about their messy work.

Now, will they anonymously take a virtual pie for a couple hundred bucks on their OF or similar? Yes, but that's the polar opposite of what I'm trying to achieve. And.... Maybe that's the future?? But if so, the future ain't for me!

Also FTR, I still try to recruit great local models without much IG presence. Weirdly, they're the ones who are harder to get.... For every Mya, there's 10 girls who were "super excited" about the idea of shooting, but then flake out on the way to actually DOING the shoot. (I've been told this is a 20something trait too.) The established models are both more likely to turn you down right away, but also more likely to actually follow through on the shoot itself.

ANYWAY. More and more, I'm trying to work with older models, who just seem to have a better vibe, work ethic, etc. Vivi is far better and more reliable than almost any model I've used in the last few years (hence her popularity with 5 other producers!) and the MILF was right up there with her, during the months when she wasn't having more kids! The talent pool is obviously smaller tho.
Also, I'm more selective too. I don't have the need or desire to shoot new content every week, so I'd rather just do shoots with models I really like, even if the road to get there is frustrating and I might go a couple months without shooting any new content. (Plus the SS Vault isn't quite empty just yet...)

I'm one of the younger members of this forum (22 years old) and personally, my story of getting into WAM is pretty similar to most of the other members on this form. I can't pinpoint exactly what my first WAM memory is but I remember around ages 6-8 seeing pie in the face gags on tv and for some reason, that action of someone getting a pie in the face just fascinated me as a kid, even though I generally didn't like getting messy. And of course, Nickelodeon slime was also still a thing by the time I was watching Nick that and fascinated me too. The difference for me though is that by age 8-9, I was already using YouTube and learned to just type in "Girl Pied" or "Girl Slimed" and I could watch all the WAM content I wanted! Back then, I remember YouTube used to have a lot of WAM content from producers like SlapstickStuff, Piefightgirls, and Messygirl, which now, some 13 years later are still my "go-to" when it comes to what I like in WAM content. My tastes really haven't changed too much from what I liked watching back then.

Well, when I was 8 or 9, I found YCDTOTV on our brand new cable system & caught the original airing of the S2 episode where Christine gets pied by Les. And I thought that was the greatest thing ever.
Then I had to wait months to see it again.

Not sure what 8-year-old me would've done if I'd been able to watch content made by.... future me. (Probably exploded. Or broken the multiverse.)

Jayce will make that for you!

I think some of the "Magic" is gone now. Not that it is a bad thing, but seeing a pie fight with a bikini girl on the Richard Bey, or the old Battle Of The Network Stars dunk tank (Before the world became all PC and now if you like to dunk a girl with big tits your sexist, but Ellen can be sexist with men because she likes girls, but I digress LOL ) Seeing a pretty girl pied or a Hot Mom in a bikini pied used to be "rare" and we weren't as critical of pictures, we were just happy to see them! Movie clips from the old messyfun website were gold back in 96-97. Hell I remember finding this sight back when it was still "Underground" around 97-98. What I mean is our fetish has gone more mainstream now, there are a million download stores with paid models willing to get pied or dunked for a price. So yes it's amazing to see, but the "innocence" if that word is applicable for a fetish like this, but yes, searching for hours on the message boards, waiting for a picture to download with dial up was fun and the anticipation. WAMTEC, Aquatapes and now Angelfan have served me well in introducing the pie fetish to girls from my past and now wife etc. I think the next wave of WAM fans have it "easier" today, because the fetish is now so highly specialized and readily available. Sorry for the rambling, I never usually do that, but as someone who has been into WAM since the early 1980's (Yes, Mud wrestling, YCDOTV, dunk tanks at carnivals, pie throwing booths when attractive women used to do it with no worries of feeling "exploited") I felt I had to share .