Looking for ideas for games that could be played where failing/loosing would result in a pie to the face. Lower/Higher is always a good one to use but trying to find some other options as well. What are some of your favorites?

I made a game - https://umd.net/groups/talent-show

You would perform talent acts. You forfeit if the judges fail your act. A forfeit could be "pie to the face". You need at least 4 forfeits to play, you would perform at least 7 talent rounds, and the game would last at least 12 minutes.

I love the idea of messy games but for me winning would be getting pied, not a punishment for loosing.

there are online sites for Mess Connect 4 and Messy Battleship. i have won and lost on both of them. Also, something that i have wanted to try with a friend, if we can ever get our schedules to coincide would be Messy Chess. Everytime you lose a piece you get pied. For the front line pawns, it would be a simple shaving cream pie to the face. For the capital pieces (i.e. the Rook, the Knight, and the Bishop) it would be a chocolate pudding pie to the face. For the Queen, it would be a big bowl of chocolate cake batter over your head. And for the one who loses, it would be a bucket of Hersheu's chocolate syrup over your head. Though we agreed that both of us would actually take that mess no matter who won and who lost. LOL!

1. Musical pies. Same idea as musical chairs. Run around a table waiting for the music to stop, and grab a pie. First to pie wins. ( be careful not to slip)
2. Red light green light. If you get caught moving, you get pied.
3. Pie pong. Bounce a ping-pong ball once on the table and try to land it in a solo cup. Put colors on the cups to show which cup belongs to who, and each time you eliminate your opponents cup, pie them.
4. Bobbing for apples in thick chocolate batter. The loser gets pelted with pies, but both still get messy.
5. "Guess" classic game, a million applications. "Gues the substance color, if right wam opponent, if you lose, you get wammed", guess which substance, same concept.
6. Mystery Wam. Wear blindfolds, pick out a piece of paper from a hat, and get wammed with that substance. Great variety can be fun here, and also punishing for the unlucky.

Trivial piesuit.
Trivial pursuit, except in this game when a person answers a question correctly they get to pie the opposing player in the face. When a person answers all 6 questions and fills their game circle, the loser must get nude and is then clobbered head to toe in pie. They will be turned into a creamy abominable snowman. Everyone wins in this game.

I got 1 from my childhood TV game show in Thailand.
The game is called "Dangerous Number"
In order, The players must guess the number between 00-99 and must avoid the dangerous number.
The host will tell that the number is higher or lower from the actual number, so the range will be shorter and shorter. The game ends when someone got the dangerous number. (By picking it his/herself or been force to recieve the number {because there is 1 number left.})
The person will be punished. (On the show they will be shotted with the baby powder guns and/or water gun with green syrup on it. *It safe*)

Our old favorite. You make, say, 8 pies with different substances. We would always choose a hard to clean substance, like peanut butter, crisco, vaseline, for a couple of pies. We liked to drink good wine as we prepared things. Put the pies on a table. Now write down 8 body parts on slips of paper, fold the paper over so you can't see what's written on them, put them in a hat, draw them out and put them under the pie (or next to), and then simply select the pie and find out where it's going. The surprise is part of the fun. You don't have to choose boring body parts - you can repeat favorite ones. Oh, you can add "sit on" for one. We always chose a "hair" selection because we got turned on by getting our hair messy.

Simplest is Scissors - Paper - Stone (aka Rock - Paper - Scissors).

Two players, each picks an item and displays it with their hand:
Closed fist == stone.
Hand opened out flat == paper.
Make scissors shape with 2 fingers == scissors.

Stone beats scissors (blunts them).
Scissors beats paper (cuts it).
Paper beats stone (wraps it up).

The big advantage is no need for equipment, cards, devices, anything, just two people and their hands.

Next easiest is throwing dice, whoever scores highest wins. The dice will get messy but use plastic ones and they're simple to wash. We have clear plastic ones I bought in Vegas in 18, which had actually been used to gamble in the casinos.