I apologize for the downbeat tone, but I really had to let it off my chest.

I've reached a point where most of the new batch of WAM material here isn't doing it for me for a variety of reasons. As of late it's been really hard finding ideal scenarios that used to be prominent 10 years ago or earlier, as trends lean towards confined spaces, modern clothing (or the lack of any clothes) and specific kinds of messes that never interest me at all. While it's not to say that none of them have any redeeming features, most current videos simply don't tick enough boxes to keep me engaged.

At the same time I've had to watch decades of back catalog that have kept me hooked fading away or vanishing due to owner deaths, neglect, retirements or scandals. And while folks argue that we should impulsively buy as many scenes as we can before the storefronts disappear, it's not practical when I have unstable purchasing power and inconsistent credit card freedom, as it forces me to delay purchases or be very selective with choices. I've hadn't had much of a connection with the community either, besides very brief exchanges over transactions or site issues, and the few times it got really animated, it's over drama that often turned toxic, unlike on other platforms I use.

It's been especially painful the past year and a half watching 3 of my favorite perennial producers scuttling so much material instantly, with the latest incident with one producer in October hitting me really hard as I loved their wardrobe choices and shooting locations for many years, only to be left with a really bad taste in my mouth following all the damning revelations. I even managed to secure enough savings for a buying spree from this producer just before shit hit the fan.

It's...frustrating. I'm seriously contemplating if I should scale back coming here because it's increasingly looking like there's nothing left after a ~15 year stay. And it's not like there's an alternate WAM community I can go to either. This scene is horribly obscure out there.

I get what you are saying. There used to be more couples/friends messing for fun. Now somewhat understandably, there are many more commercial posts as people try to subsidise their fun. Also, there were more 'stories' rather than just buckets of gunge tipped over some (un)fortunate candidate.

However now being in my ninth decade, I am reduced to being a consumer, but wary of that now as the day I purchase a scene a few months ago, my card was cloned. I like to think it was a co-incidence, but a bit reluctant to risk it again.

I still enjoy the forum though and will continue to drop in every few days.

I've thought that before, but along comes someone the next great content creator. In my opinion that's the Man / Wife. Do they make everything precisely the way I would? No, but they come as close to it as anyone else has and do a wonderful job of it.

You've just described the Nostalgia Cycle.

People have their influences when they are young, age up, create content, or look for content, based on their influences, then age out, and are replaced by a new generation of people with their own influences and resulting creation.

There's nothing wrong with new creators replacing older creators with new trends, and there's nothing wrong with older consumers getting weary from the new creators not making content that speaks to them.

But, first and foremost, it's important for the consumer to understand they've stopped being in the target audience. It's disconcerting, but it's inevitable. But not the fault of the new creator. It's just ... life.

This same concept has been in pop culture since at least the 1970, and is the core frustration underscoring what may be the most over-played song in the history of time, "That Old Time Rock n Roll". However, IMHO, the narrator of the song blames modern music for not catering to him, instead of understanding the target audience has changed, and his is no longer in it.

And for the record, I fking hate that song.

I hate that song too. I was a fan of oldies stations covering up to pre-disco (circa 1973), and they all disappeared. I always hated hearing this song on oldies stations since it didn't come out until 1979. I also get the goofy image of Tom Cruise lip-synching while dancing in his undies when I hear it.

I can see the shift in trends and I am pretty sure most producers on here will agree, money talks and bullshit walks. If you like the content buy it. If you like a specific thing that has gone away, get a custom. I have seen producers here change the style of WAM and the way they do things based on what sells. As I have read many times it is hard to predict what will sell and what won't. Some scenes that they think will sell based on the trend suddenly don't. Other scenes that haven't trended suddenly start trending. While I am sure there are producers that take queues from the comments we all leave on here, if it doesn't sell, it won't get done as often.

That was my point. There are still some who indulge in WAM for fun, fewer publish the results. However now it seems it is just another commercial enterprise. "It's no good you asking for it, There's no demand."

I don't see the issue with it being "commercial enterprise". The people you see in the videos are models there to do a job and get paid. Do some enjoy it, yeah. Are some just doing it for a paycheck, yeah. Are there those that enjoy it more than others, yeah. But none of that is any of our business. If they choose to discuss it so be it. Producing pornographic style videos has always been about the money that can be made. Don't spend too much time in the fantasy.

I was just perusing the forums for fun and came across this awesome shout out. Thank you!

Admittedly, I haven't been a long-time consumer of WAM, but from where I sit there is plenty of great content being put out today, almost too much, to the point where it's hard to budget. I guess it depends on what you're looking for. For me, sometimes I have ventured toward producers who use WAM that is outside of my preferred substances (ie. Violet Vixen) and ended up becoming a huge fan because of how palpable their joy is on camera. Confined spaces also aren't a problem for me, as I occasionally like the voyeuristic aspect of being let in on an otherwise private WAM session.

I can't tell anyone not to bemoan the "good old days" or to not prefer content from "back then," but a part of me also has to wonder if current content is being made with "old timers" in mind in the first place...? Considering that there is a new generation of WAM consumers, many of whom are gravitating toward hardcore content (although not all, and still some new content reflects that). I don't mean for that to come off as dismissive, but it's just a thought.

Hi All,

My attraction to wetlook has always been mostly a form of voyeurism... that of seeing what was never meant to be seen, akin to seeing another inch or two up a skirt, the tops of stockings, that peekaboo area between the buttons of a blouse, the lace of a slip peeking out of a skirt or dress... where I am seeing what was never meant to be seen. It's one thing to wonder about a nice pair of boobs under a blouse, it's another to see them on display when the blouse is wet. The same can be said for seeing a bra, panties, stockings and garters under clothes when they are wet.

On the other hand, my generation (I am a boomer) never had to contend with the billions of photos and videos on the internet available with a few clicks of a pocket computer either. The younger generations are literally bombarded with porn and it's become a contest of who can be the most explicit.

For me, it's actually a turn off to see "everything", when it comes to porn or wetlook. A scantily clad woman getting wet does nothing for me because I see it all already. It also ruins the other aspect of wetlook for me, the decadence of wetting clothes that were never meant to be wet. Therefore I have two reasons not to be turned on by wet swimsuits, tee shirts, or bra and panties.

I have certainly noticed the changes in the fetish here on the UMD, especially since my involvement with the UMD began in the late '90's... back then it was more about wet clothes on a woman that a woman getting wet. Clothing is meant to obscure or accentuate a woman's figure while wet clothes show it all without being explicit, and that is the turn on for me. I might as well be a perv peeking through a window at night lol!

I certainly understand the attraction of the nudity and partial nudity but that skirts the fetish for me and renders it more porn than a fetish. So yup, it's a boomer POV and I'm fine with that

A warm wish for all to enjoy life,

Madeline

Couldnt agree more, nowadays it's basically porn with some slime thrown in... Essentially nude models... I'm really sad to see this turn into just another porn genre.
No more nicely dressed models, no more nice suits,dresses... And then the nudity, I personally hate that and wish there was less of it in this fetish.

Respectfully, even with all that, it's always been another porn genre. Nudity/XXX content aren't what make something porn. Anything consumed for the intent of sexual gratification is porn.

I'm still relatively new but I think a few things may be fueling this

Onlyfans
For one

But again I'm not sure how everyone made money back when umd started other than stores

But many places like fetlife in a way are or least where not sure where everything is anymore having a similar issue

Passion into profit? Art? Porn not sure and I'm certainly not an authority
It's hard to keep up mess and wam or whatever you want to call it for one's whole life unless one can meet it back with resources money wise for example.

One thing about umd is how their is a community feel to it that I think holds this space together other places online can get so big you disappear unless you stand out like high school all over again.

UMD started in 1998. The stores appeared in about 2007 I think (ours goes back to 2009).

Before the stores, if you wanted to sell adult content you had to get an account with a specialist adult card processor like CCBill, and you needed to have access to advanced hosting including CGI scripting and know how to write code - or hire someone who did, which cost $$$. You ran a membership site where people could pay to sign-up for a period and would be able to download all content on the site during their membership.

You basically needed to be both a photographer and a techie, the bar to entry was quite high for non-programmers.

We still run two membership sites, the scenes from which then go to our download store six months later, TBH if I was starting out now I'd not bother with the sites and just have a store but we started in 2005, and once I've set something up I hate to abandon it, plus as I am a sysadmin / developer by trade, I was able to automate huge amounts of the donkey-work of actually running the sites, so I could focus on the photography.


Agreed, the sense of actually community here is way stronger than on larger platforms.

As to the general comments upthread, TBH people have been complaining about "porn taking over WAM" ever since there have been forums on UMD. There's always been XXX content, WSM goes back to the 80s and I think it's something they've always featured, and Splosh! had plenty of nudity over the years. There possibly is more playing with toys / extreme XXX than there used to be but there's also rather more clothed content too. And some of the change is positive, many women are now rather more open about their own sexuality and happy to share it, there's definitely way less stigma about sex work in general, though it'll still take years for the law to catch up. OnlyFans and its competitors have had a big hand in that recently I think.

This! So much this. A hugely positive aspect of this era is that there are women more open with sharing their sexuality. Even now, it's rare and there's still a stigma surrounding it, but ever so slightly less so and the modern OnlyFans era has fueled that. There are a handful of current female producers here who have a WAM fetish themselves and it shows wonderfully in their work, in my opinion setting it apart.

I'd say the risk more is kind of wam trending into 'mindless' porn of the stuff just churned out en-masse in more 'mainstream' categories. that said, there has also been an increase in content thats much more of the "conventional" style of wam so you get some bad with some good. the double-edge sword of changing times.

I don't feel like there's necessarily more of a risk of that happening now than there has always been, though. I feel like there's still enough of a variety of WAM "genres" that people can still find something that caters to their preferences (and the ones who can't just aren't the target audience anymore). Even amongst the hardcore/XXX stuff, especially when the producer is someone with the fetish, I feel like there is enough unique-ness to combining XXX with WAM that it doesn't feel like a standard, conventional porn video. At least, not to me.

There is a trend towards more and more extreme porn, acts like violent choking and spitting in your partner's mouth are now normalized in the type of mainstream porn that young people are watching. We have a generation coming through who've grown up able to access hardcore pornography for free on their phones, which has greatly influenced their turn-ons and heavily distorted their idea of what sex is. The way in which us oldies' teenage sexuality was affected by Noel's House Party or Tiswas is completely mild by comparison.

I don't have a problem with content I've seen on UMD, and the age range on here tends to skew a bit older which is great, but I'm definitely noticing these extremes start to seep into WAM content on other sites like Twitter and Tumblr. The type of sex and sexual interaction that gains traction on Twitter/Tumblr is dehumanizing, depersonalized and decontextualized. Sex is about people, and great WAM content is about the interplay and the dynamic. Whereas what we're seeing more and more is, as terrago said, "basically porn with some slime thrown in". I don't mean any of the established WAM producers who are mostly great and who mostly stick to good old-fashioned gunge tank scenarios with clothed models and gameshow formats, I mean the homemade/amateur/OnlyFans-adjacent stuff that is increasingly taking over on Twitter et al.

I would argue that having greater access to the internet, social media, and thus porn in general is what's distorting the current generation's idea of what sex is (if that's really what's happening here), not so much the "genre" of porn. Especially considering the amount of adult-oriented content is uploaded to TikTok regularly. Regardless of how "wholesome" we try to paint gunge-tanks and fully-clothed gameshow scenarios as being versus hardcore sex or masturbation scenes, people are beating their meat to that stuff all the same. I don't see how that's any less "dehumanizing" than the more extreme acts when it's all still wank material. No one is learning how to be sexually intimate with a partner from any of this stuff. People unfamiliar with the WAM fetish might even call a woman being pelted with pies dehumanizing, so I feel like a lot of this just comes down to personal tastes, not "evidence" of a downfall of WAM porn.

While technically, I think every creator who makes content for the sake of arousal, clothed or nude is porn, I think I understand where you're coming from and I see it for sure. I also look at the counter coup of some other producers and creators who share your thoughts pulling in the opposite direction and trying to reinvent the genre in more creative and artistic ways. There isn't a lot of us, true but that might not be necessarily a bad thing.

You have to take the good with the bad. For instance, I don't think the genre has ever been as accessible as it is today and I remember days of either hoping to be lucky enough to catch a scene on my VCR, or ordering VHS clip tapes from Wamtec and a handful of other producers on dial up internet access. On the other, true, I feel in some ways it has gotten mundane but it also depends where you look. They're out there. For instance, we already introduced our first clothed muddy catfight to the mix and based off the results I been seeing during post and response from followers, it's going to be a mainstay. On the flip, We also will do nude scenes. Again, gotta take the good with the bad

To me, it's like music or movies or any other form of entertainment. It will go thru its doldrum periods, and then someone will post something rad that reminds me of why its an awesome part of my life!

Well, for now. OF made some changes and not for the better really and who knows how much future they will go. IG and Facebook is holding open warfare against anyone considered to be a SWer by deleting accounts with extreme prejudice despite them strictly following ToS and Twitter just recently has made it harder to tag or search for many of the women in the industry. It appears now since COVID is pretty much done with (for now?), many of these platforms are looking for ways to clean up their optics with investors and toss the very people who helped give them a name or kept their rev streams afloat overboard.

Doesn't mean it's going away per se (it will most likely evolve to a newer platform) but I been seeing a lot of women get dismayed at the fact that they bust their asses to get subs only for the "powers that be" to knock them right back down to square one on platforms they never had an issue on up until recently.

Its very true all i do all day long is save save gif files anything i can find there were so many wam accounts on tumblr years ago before it went under the waves i saved everything they had theres still good stuff out there but u have to look peoples attitudes change but i see a lot more girls getting into wam instagram is full but like i said save whatever u can find because alot like the vids from splosh and piefight girls are gone gone gone

Much like with WAM, each "generation" of movies and music, etc. has a generation of people bemoaning that it's not like the "good old days." Then the nostalgia cycle happens, and the era older people were complaining about when it was current becomes "the good old days," once the crowd it was intended for becomes older and starts romanticizing the previous era.

That said...I skew younger and I tend to favor music from the 60s-90s to much today, which some exceptions of course.

There's a group right here on UMD dedicated to AI WAM imaging. I've had a play with it as have a few others, as yet the results aren't brilliant but the tech development is leaping forwards, I reckon within 10 years most WAM will be AI generated with human-modelled scenes being regarded as premium content.

https://umd.net/groups/group/ai-wam

The Splosh vids are indeed gone, but all of the PFG videos are still online at piefightgirls.com

Switching to modern clothes is very welcome in my case seeing as I'm only into certain types of casual clothes

EDIT: changed the video to a different version


https://www.youtube.com/watch?v=RYHwX0PlWAc

I think we're in a golden age of amazing new content.

I do miss messyangel from 2011 as they had the best solo content.

I think there's also a lot more low effort stuff. Like for every messygirl or candycustard scene theres a dozen poorly lit scenes shot in someones bathroom. So you have to sift through more things.

I also think there are less producers now. Like I remember when we had messygirl, messyangel, sploshme, wambabes, pievids, splosh.

Now it's like messygirl is the premium US producer, and candycustard and Slymsford cover UK, and thats pretty much it. The rest are mostly solo operations (like Jayce is mostly herself with other models thrown in sometimes)

But still, lots of amazing stuff coming.