I need your opinion on the colour and constancy of clay. I have built and used 5 Mud Pits with various types of clay and mixes of clay's. So there is two distinct ways to go when I make a Mud Pit, I can make an expensive fine, good coverage darker mix or I can make a cheaper lighter color that is easier to mix and also has good coverage. Let me explain the big difference between the two, COST!!! The light colored clay's are a third of the cost, where I live.
Talc, Kaolin and Red Clay's and usually quite expensive, much more difficult to mix (time/effort) especially if you use a lot. Bentonite and Ball clay's (Light Grey) are quite a bit cheaper and with an electric drill and mixing stick are much easier to be ready to use. The lighter clay's are also more resistant to drying out in the sun (I live in FL)
On a personal play note I actually prefer the red clay's, much finer, better body coverage, I have had both in this mud pit, the last load I gave to Penelope cos I thought my house was about to sell, alas the sell fell thru. Now I have the light stuff, models prefer the lighter clay, easier to wash off, get out of ears etc. Models don't like the red clay! Liz Ashley made me buy her a new hair do cos the red clay ohhh so lightly tinted her platinum blonde hair, so no profit on that video!
For you the customer its all about how it all looks, what do you prefer?
Personally for me: I like the light clay better because not only like you said it's easier to mix and a cheaper price. But it looks even sexier on the models when they play in your mud pit. Also I was first introduced to light clay courtesy of Mud Puddle Visuals when I watched Skylar and the Mud Bubbles for the first time. That mud is more smoother almost like pudding. So yeah I prefer light clay.