Hey all,

If you had to guess, how many people are into wam (at least, a little bit).

1 percent? 3 percent?

(Whipped cream on nipples doesnt count).

First of all, most people have never heard of wam and have no idea that it can be a kink.

Next, there seem to be two types of wammers. (with lots of combinations of both) The visual and the sensual. The visual wammer wants to see things, such as women getting pied in the face, etc. The sensual wants to feel things, such as playing at home in their own wam substances.

But few people seem to recognize that they fall into either of these categories.

I remember when I was young, I saw a young woman on TV in a bikini, getting messy with some dessert item, and rubbing it over her body, obviously pretending to enjoy it. This instantly introduced me to both types of wam. As I grew up, I imagined young women playing in mud or other substances, as I never believed that I would ever actually see such a thing. My imagination would provide the visual, as well as the idea of how it would feel. I would also find mud in secluded areas, and play in those places, rinsing off afterwards and coming home as though nothing had happened.

So, unless someone has some event that gets them aware of wam and turned on by the idea, they won't have a wam kink. That's not to say it's not there, but it's asleep. Some event needs to awaken it.

So perhaps 20 or 30% of people have a latent (sleeping) wam kink, but I would guess that fewer than 1% are aware of it.

This is a fascinating subject and I agree with all that Bobographer has said.
I would add that, beyond visual and sensual, you then wish to experience getting wet/ messy with someone else.
There are a only a few times in everyday life when we see non-warmers experience wet/messy.
Simple things like getting into a pool/ the sea fully or partially clothed, for example.
You see people looking at their wet things and apparently enjoying the experience.
I agree, it's not a majority, but a substantial minority (maybe 20-30%) have an undiscovered interest.
There are so many social restraints.
Enjoy. Peter

I know the number would be a lot higher if more people gave it a try

Yes. One example is charity events involving getting gunged/ slimed/ soaked. There is never any shortage of volunteers and everyone enjoys it! Peter

I wish I was wrong but I think you guys are way, WAY overestimating a latent kink. Women or men willing to partake in sensual WAM, maybe? But saying 20-30% wanting to do it again and again? Nah. People who have a fetish overestimate the appeal of the fetish to others. You see it on this site every day-- whenever a producer posts a scene you inevitably have someone saying something along the lines of, "Oooh, nice, but next time she should be pied instead of slimed." etc. The implied message here is-- my particular branch of the fetish is pretty popular (hint, hint)."

Also the OP indicates that the person would seek out a site like UMD. Can you imagine if even one-tenth of the 20% of the US/UK population visited this board to satisfy their kink/look for partners? This place would look TOTALLY different.

No, no, no. We are weird. Quite weird and, well, that is OK.
In order of percentage of people who have a WAM kink (I could even break it down further probably):
Wetlook and Underwater
Mud/sensual coverage
pie/slime slapstick humiliation type

EDIT: Forgot to add my guess-- less than 1 percent of the population.

Probably 0.01%, otherwise it would be regularly mentioned alongside more known kinks like BDSM or feet.

I feel like there are a decent number of people who have perhaps 'fringe' interest in WAM without knowing that it is a kink/fetish. I remember back in the day, wet t-shirt competitions were a big thing, and most people would be familiar and interested in things like mud wrestling etc.

Thanks for the reality check!
Who knows?
The only comment I would add is, "No, we are not weird!"
The only thing about nature is, that nature is filled with variety!
We are just a small part of that wonderful mixture of behaviours!

Never apologise.
There is never any cause to explain.

Thanks, Peter

UMD has 60,217 members at the moment. So even if only 10 percent of honest-to-goodnesss wammers find their way to UMD (accounting for things like wammers in non-English-speaking countries that are less likely to find us here, and wammers who haven't realized they're wammers yet), that's still 600,000 people.

Less than .01 percent of the world population. We are special.

This question comes up quite regularly and it's always interesting to hear what people have to say.

I think a lot of people are aware wam exists even if they're not aware it's known as wam and can't understand why people are aroused by it. A lot of people have probably tried small food play in bed but never really got messy from it.

The amount of people that are into getting messy or watching messy videos for fun/arousal will be drastically lower.

The amount of those that admit that this is their kink and join up to UMD or other online community is even lower.

The amount of those that spend their money on professional productions will be even lower.

So the gaps from awareness, to casual interest, to full immersion are huge.

I don't want to speculate on actual numbers, but I'd say probably less than we believe who have this as an actual *kink*

But equally, i'd say the number who would have fun with this or sharing this with a partner who enjoys it is probably also a lot higher than many of us would anticipate.

A very small percentage, I'd guess. Less than one. 0.01.

Only a small proportion of the total UMD membership is active at any one time. There's wastage as well as growth.

I agree with some of the other posts. It's a very, very small amount of us with a wam fetish. I do have a feeling there are people who grew up watching messy games shows that would say they always wanted to be on said show, but wouldn't identify or seek out wamming.

Exactly what I was thinking...not a kink per se, but people are into it. Hitting someone with a pie may not seem sexy and most of the time to the public it's not...but done a certain way it can be. I remember watchign the movie Tommy with a group of friends and the big messy scene in that had people commenting on it positively. So it might just be an interest, or acknowledging it can be sexy but not necessarily a kink or def not fetish.

There are some interesting guesses here: https://umd.net/forums/how-niche-is-wam-2

My speculation:

600M (100%) - A population I made up based on the populations of a few countries.
60M (10%) - Aware of food play. Have watched mainstream.
6M (1%) - Aware of wam in some way but do not understand it and are not aroused by it.
600K (0.1%) - Are into it, aroused by it, have watched it
60K (0.01%) - Public umd members.
6K (0.001%) - Have messy sessions. Active monthly UMD users.
600 (0.0001%) - Share images of their sessions. Number of producers.

This question comes up every few months and I have gone into detail many times, so I will try to keep this brief with demographics I have tracked for 32 years. Firstly if the 1% to 3% number was true that wouild put the wam community on a par with the LGBTQ community and every major city in the western world would be seeing WAM Parades in the streets and there would be numerous Cable TV and Satellite channels devoted to wam. Even the suggestion of 0.1 % is miles off the mark.

The numbers are this, 75,000 wam fans among a global population of 8 Billion people equates to 0.0009%

But a more relevant figure is just to analyze the demographics of the 3 most "wam-centric" countries in the world. Which for 30 years has always been that 80% of all wam fans come from The UK, USA and Germany.

So, we can assume that 80% of the 75,000 wam fans = 60,000 Americans, Germans and Brits.

Take the populations of those 3 counties = 332m, 83M and 67M and you have 482 million people with 60,000 wam fans.

So the percentage for the 3 main wam centers equate to around 0.012% of the people for the 3 biggest wam countries.

I don't have hard data on the 4th largest wam center, which is Japan. Suffice to say that wam hobbies are very active in Japan and there are many wam websites and fans based in Japan, so they have probably have a similar percentage to Europeans and Americans, i.e. around 0.01%.

Nah, WAM isn't exactly some exotic thing. People get wet and messy all the time. From a young age we're exposed to mud wrestling, quicksand, food fights, slimings, dunk tanks etc. If that stuff doesn't get you horny by now I think it's safe to say you're never gonna be "awakened".

Dunno. I've had two wam partners, one a girlfriend, one a regular girl I used to see from an Escort agency, and both hadn't tried it, and were gently introduced to it by me. Both found it a massive turn on and really enjoyed it.

Yes. I agree with this, and the math doesn't surprise me. I very much think people with this fetish are an extremely small part of the population.

Kinks are common, fetishes aren't. I think lots of people have a WAM kink, not as many have it as a fetish.

I think fetishes of all kinds (not just WAM) might involve particular psychological mechanisms and hangups that are not especially common, making them a smaller proportion of the population. So maybe a WAM fetish is not the odd one out after all.

That said, the evidence is open to interpretation and argument. For example, someone might argue that WAMmers are a relatively small proportion of Fetlife users, and use that to counter this argument. To that, I reply that many of the people on that site have "fetish" lists that are 200 keywords long, which (to me) indicates that they're not fetishes at all, so much as kinks that sexually adventurous people want to experiment with.

It could also be that WAMmers tend to have some psychological issues around shame and introversion that other kinks/fetishes don't have. If so, that screws up the attempt to find out evidence. Example. If your fetish involves humiliation, then there's an incentive to keep it a secret and therefore keep it humiliating (since it might be less pleasurable if more people know about it). You'd expect, then, that humiliation fetishists would be really, really hesitant to make social connections. From that, you might predict that UMD has a wildly imbalanced user-to-lurker ratio, which (IIRC) it does.

I never considered wam a kink I did it sense I was born and in a way with everyone I've ever loved or meant to some capacity it wasn't till I got to umd where I really got into combined sensuality with mess

Exhibit a
https://youtu.be/KQScqpukTZs?si=av_KWJDN4W-2T2kG

I'm honestly more interested in why it is more popular in some countries than others. Common fantasies like BDSM, feet, and/or costumes seem to have a relatively universal appeal. But WAM seems to be far more popular in certain countries than others. Granted, part of this is due to most of the content being in English, which means the fetish is geared towards the Anglophone world. Other factors may include the fact that buying messy substances or replacing ruined clothing is expensive, thus limiting the popularity of the fetish to the "developed" world. And in parts of the world where water is relatively scarce, it makes sense that this fetish wouldn't be as popular. However, this can't be the whole story, as non-English-speaking countries in Eastern Europe produce a significant amount of WAM content. Small countries like the Netherlands also produce a great deal. And I'm particularly interested in why the UK has become such a hub for WAM. A significant percentage of WAM content is produced in the UK; and if you look at the UMD user statistics, almost as many British users are on the site as Americans, despite the UK having a much smaller population. I've often wondered about this, and any insight is appreciated!

Funnily enough, I have never spontaneously encountered anyone who is into the WAM scene at the level it is for me.

Well lets do some quick maffs.

We have roughly er.. EXACTLY 60,227 members here at the umd. Of these members the following have bothered to denote gender in their profile. 32303 Male 3,478 Female 578 Trans.

So with over 60,227 members to find lifetime you have to ignore duplicate accounts, but factor in banned users, members who were skeved out and left, those who of notable status who left either for a scandal or of their own accord, and sadly those who are no longer with us.

Also we can guess at the number of users who "grew out of the fetish or had religion therapy cure them" Yes that has happened. Also Significant others who shared because their spouse/bf/gf were wammers and they were not...

If gets very murky, but...

I'd say bar my asking MessMaster to dig through his internals, the lifetime members are probably closer to low end 85,000 and High End 110,000. Now, using that, think about how many times have toy told someone about your fetish outside in rl and they were like oh yeah! I know what that is! I guarantee unless you live in a small town which has a kink underground, the answer is no that has never happened.

I had it happen once, and it was because a formal lover had told her what it was. So essentially you need to think if the lifetime members of the UMD is at most 110,000 well you divide 110,000 in 8 billion and get 72,727. So 1-72,727 people on earth is a wammer. So a fraction of a percent. I think. I have been out of school for several decades.

TL;DR

The 3rd grade math may lie, but the numbers spell disaster for Samoa Joe at Sacrifice.

P.S. Shit forgot about people that don't know about umd, or have internet or are computer illiterate... Um Whoops.

I would imagine that almost all of the humans in the world with a WAM fetish have found this site. Sub-genres (mud,slime, pie, wet) dilute it more. We are rare.

It's a kind of British sort of thing. After all, thousands of years ago when other civilisations were building aqueducts and pyramids we just did pictures of giant cocks on chalk hillsides....

More than would readily admit to! For a while I wasa frightened to admit my fetish but I think those around me and my friends either know or have probably gathered what my fetish is!

I don't know if I've ever posted, but I have some data to share on this subject.

A while back I was asked what my 'body count' was and I had to think about it. Then it got me to wondering how many had enjoyed or not enjoyed WAM. Then I made this goofy spreadsheet because I like organizing data.

There at 19 women represented on the attached sheet, and none of them had any exposure to WAM prior to dating me and I wasn't out cruising for WAM partners when I met them. This is just what happened over the course of my natural dating life.

For each of my particular interests, their interest was coded:

0 - I didn't bring it up so I don't know
1 - means it came up but they didn't want to try it at all
2 - they tried it and didn't like it (usually because it was cold but sometimes because of side effects)
3 - they liked it enough to do it on special occasions but it wasn't a regular part of our activities
4 - was down to do it whenever I was in the mood for it
5 - would initiate it, request that we do it more often, experimental in what we used, etc

Make of it what you will, but for a somewhat random sample of women I think there is a lot of WAM acceptance on there and the enjoyment of our little corner of the world COULD be wider spread if more people tried it.

My two wam girls were a 4 and 5! Also, I've just remembered another sploshee. One time when I phoned the escort agency to arrange my next wam session with Sally, the receptionist said that she'd heard from her about our pie fights, and that they sounded like fun, and could she join in! She did, and we had a great three way pie battle, she was also hot btw!!!!!

Happy days, mmmm