Every time I put a new scene together I tend to spend a while cutting the best trailer I can for it and try to keep them 20-30 seconds long. Just recently I started wondering whether I'm giving away entirely too much by making them consist of more than just the first 20 seconds of build up but rather showing a tiny bit of many parts of the scene. As a buyer does a solid trailer encourage you to buy the entire scene if it meets your needs or is that enough by itself to scratch the itch and let you move on? How about producers? Do you make trailers at all? If so how long do you make them and do you find they help increase sales? Do you just use preview pics? I've started making my trailers a bit more teasing by doing things like jump cuts just before pie impact etc. it's also been my finding that a decent trailer has helped sales pick up a little sometimes but it's not always the case
From the perspective of producer. We have found that updates with accompanying trailers can bring in up to around 25 new subscribers each week within the first 24 hours of upload (youtube, website trailers page, UMD etc).
However, updates without trailers still tend to bring in the same rate of new subscriber numbers each week, but instead, it tends to happen much slower over the course of the 7 day week rather than in quick succession.
So, in short, it doesn't bring in more, but instead, they come in much quicker with trails.
To address the giving away to much concern, we tend to release 1 trailer in every 4 updates as an average. That holds the balance of promotion vs overexposure to content.
As a customer, I'm very fussy about what I buy, so I look for detailed information on a scene before purchasing, and generally won't buy if the information I need isn't there. It doesn't have to be in the form of a trailer, a good and comprehensive text description plus some half-decent preview pictures will do - but I'd never buy a "mystery" scene. Example, I utterly hate low-rise jeans and trousers with an absolute passion, I think they destroy a model's figure and shape and if I could go back in time and erase a clothing style from history forever, that's the one I'd target. So if a scene has a model in jeans, I need to be able to tell from the previews that they are proper high-waist ones, or I'm not going to buy the scene. If I can't tell, I'll err on the side of caution and skip the scene - better not to buy than buy and regret.
As a producer, I want to give my customers as much information as I'd want myself, so I'll try and ensure there are plenty of detailed clean shots showing exactly what the models are wearing before the mess begins, and then within reason show what happens and in what order, again so the customer knows exactly what they are getting and isn't left disappointed. In some cases, a carefully done trailer will bring a scene to life in a way that stills and text won't, so sometimes it's clear a scene has to be trailed, even though making trailers takes vastly longer than editing a main scene does.
Many of our mud trailers were done on this basis, because the video just brings things out more than just stills would - though now we have quite a few mud trailers out there we don't need to do as many in future, as he existing ones show both the quality and style of our scenes.
We did do one trailer that deliberately did include a fair bit of what could be regarded as money-shots, when Maria first came to the Hall - because we wanted to really show off how fun and joyful her participation was, and that seemed to be the best way to do it. I'm quite proud of how that particular trailer worked out as I think it really does sum up the whole Saturation Hall experience. I know there's enough in this trailer that some people would probably just watch it on a loop but I figured out a while ago the people who want to support a producer or model will do so because it's the right thing to do, not because you've carefully restricted all possible good bits to the members area only. I'd hope people who enjoy this trailer would then either buy that scene, or join as members, or buy other scenes, having got an idea of our overall style.
I used to do trailers all the time, back when the community responded to them more and YouTube wasn't quite so antagonistic towards them.
Nowadays, everything I post on YT (regardless of ACTUAL content) gets flagged as "age-restricted," and views are tepid, so really the only function of YT now is providing a free link for streaming trailers, as I'm certainly not gaining an audience or adding customers through 1,000 views or so. (Trailers from even 2 years ago routinely broke 50K views, which translates to about 5-10 new customers.)
Beyond that, I guess it's good to post SOMETHING for a new model, as seeing her "in action" might get a few customers off the fence. But that doesn't need to be anything more than 30 seconds of her personality, and it doesn't even have to be messy. And by contrast, if the community has decided they don't care for a certain model, you can post the greatest trailers in the world and it won't make a lick of difference in terms of sales (or the lack thereof).
Trailers are a definitely welcome. With a limited budget, I have to be careful what I buy, and a such tend to stick to producers who I know produce content I am going to enjoy. When I do consider a new producer, anything to help me judge what they are doing is welcome. Nothing is worse than buying a new scene and discovering that everything is wrong for my taste.
Since I'd never released a scene before (or since) I decided it would be a worth making one for my scene with Kacie, taking the risk that it would give too much away. But looking at the interest (36k view apparantly, not sure if that's true) and volume of sales (160 plus) I'd say its was worth it.
Maybe for a regular producer who's made trailers before (or highlights shorts) its not as necessary as customers will know quite well the style/setup.
SmushingTin said: Since I'd never released a scene before (or since) I decided it would be a worth making one for my scene with Kacie, taking the risk that it would give too much away. But looking at the interest (36k view apparantly, not sure if that's true) and volume of sales (160 plus) I'd say its was worth it.
Maybe for a regular producer who's made trailers before (or highlights shorts) its not as necessary as customers will know quite well the style/setup.
You're doing fantastically well if you can translate 36K views into 160 sales.
I hit 30K with a trailer for Angie from SS194, and she was one of my WORST selling models from 2018! On the flipside, I've got dozens of volumes with no trailer at all that have outsold hers handily.
I don't believe I've ever bought a scene that didn't have a trailer. My wife complains if I spend very much on pornos, so I'm rather choosy with what I get.
If anything, a trailer can give a clue to the quality of the video being sold. I've seen a few cases where there are nice clear photos, but the video is shaky and blurry. I'm glad the trailer was there to convince me NOT to buy it, but when the trailer quality is nice, it makes me much more likely to purchase. It doesn't need to be long either, just a short sample, along with preview photos that show what to expect.
I'm not sure, however, how they do or don't affect sales. I worry about giving too much away and also, conversely, not conveying enough of the exciting stuff. I've tried it both ways and can't find a pattern.
I use jump cutting to make sure the viewer knows the 'money shots' are there whilst ensuring they don't complete satisfactorily. Some are even entertainment pieces in themselves lasting up to 4 minutes (Many of the full films are over 30 minutes long).
As a consumer, a trailer provides important verification of the content and its quality. A trailer with a lot of free stuff in it never stopped me from wanting the whole scene. The Piefightgirls trailers which, let's face it, contained all the best parts of the scene, never stopped me from buying the full length films.
Trailers can also be misleading in themselves, hinting at niche details that, in actuality, are not fulfilled.
I've been playing a fine line with youtube on my trailers as well having 2 flagged already. But I've been using Youtube to promote my brand recognition. Though as you can see over time, I've gotten much better at teasing instead of giving away too much. Love the creativity here !!!