Am I the only one who didn't know that this is a thing?

I had no idea! Thanks for educating us!

thats amazing, had no idea at all

This description (or similar) was periodically printed in the Guinness book of Records from the 1970s to the 1990s and the record held at that given time updated as necessary.

Every time I've read anything about this the text has always been similarly vague and barely comprehensible - usually with reference to the recipe. From photos and film of the event, it always looks to me to be some kind of flour and water based batter.

Guiness have changed it so that any custard pie records cannot use food, shaving cream only, am aware of tge world championships via Google searches for women smothered in pies, there are some great photos

Co-sign

Also hope a new Guinness world record is set by someone on umd

The World Custard Pie Championships event in Kent most definitely doesn't use shaving cream. It's a sort of thick, stringy pancake batter made by the bucket load decanted onto paper plates. The organisers are very secretive about the recipe but I'd gathered from all the garbled hints that it's partly a waste product derived from flour production.

I found the link https://theworldcustardpiechampionship.co.uk/

I'd volunteer as a target!

https://www.dailymail.co.uk/news/article-5021207/Guinness-world-record-foam-pies-face-broken.html