Sockeye is some type of agency in Portland, Oregon. I may be wrong but it appears any new hire gets dressed up and pied during a photo shoot. I'm not going to link it here for obvious reasons, but they have some great pics.
I believe that a couple years back, they did a huge photoshoot where more or less all of their employees at the time got pied. Since then, I think each new employee they've added has been ceremonially pied and photographed. They haven't added very many employees, so the new pieings have been a trickle rather than a steady stream.
Some of the more recently posted pie photos at the link above are the specificed to be the pictured employee's favorite post-pie outtake photo of themselves. In the captions below these photos, they are asked what person, living or dead, they would most like to hit with a pie. The answers include Shakespeare, Steven Soderbergh, "myself on my own death bed," and "the person who invented pie, one second before they invented it -- they'd never see it coming!"
Love you, too
