Their April fool/social project thingy this year is called circle of trust
inbox me if you want to be on team Candy and tell me why I can trust you to join my circle!
it's all a bit chaotic at the moment and its not fully understood yet but the basic idea seems to be to grow your circle without getting 'betrayed' so you have to be careful with who joins. There are mutterings about only being allowed seven joiners a day so bear with me if I take a while to get back to you