Hooliham is a poor graduate student who received "sponsorship" money to run a marathon and buy running shoes and clothes, as long as he did what was asked of him. He didn't read the contract though, which stipulated that he had to run every other day.

The contract also mentioned what would happen if he didn't fulfill its terms, but of course, Hooliham didn't read it, so he didn't know that he would be subject to immediate punishment, including:

- 37 pies to his face and body

- 3 buckets of slime

- 3 times getting cream shot up his butt

- 4 times getting thrown into the pie pool

- trading blow jobs with the host

- getting a creampie facial, followed immediately by a cream pie facial

- and an assortment of other messy humiliations

... all while taking off his clothes whenever he exclaimed "Oh my God!"

At the suggestion of the host, Hooliham starts in a bikini and women's tights, then switches to a tank top, shiny silver tights and "his favorite pair of underwear" which really accentuated everything he's working with. Of course, none of them stay on his body very long.