About a month ago I had been repeatedly pied and thoroughly humiliated for an advert for a new retail store. My agent Trish had declared the whole thing a great success and stated the store were keen for me to undertake further promotions for them. That probably meant I was going to get very messy again which filled me with equal parts embarrassment and excitement. Of course, Trish and my wife Kirsty were all in favour of my continued degradation.

So, when I got home from my day job I wasn't totally surprised to find both my wife and my agent waiting for me at home. Trish explained that I had a booking later that evening at the retail store.

"Let me guess," I said, "another advert where I get repeatedly pied!"

"No, no it's not an advert" Trish responded, "they need some pictures of you for a poster campaign they're running."

I was still a little suspicious but knew there was no point questioning my agent any further. Instead I quickly showered and got changed out of my work clothes. Once again Trish would be driving me there in her four-by-four and Kirsty would be accompanying us. This time I managed to call shotgun relegating my wife to the back seat. I was expecting her to complain about the arrangements, but she seemed to accept my little victory.

* * *

The store was just closing as Trish parked her tank in front of it. We all got out and approached the entrance where a security guard was escorting the last of the customers out. He seemed to recognise Trish and opened the door to allow the three to enter. Once inside, Trish went to check up on arrangements as Kirsty and I headed to the same room I'd used last time.

It didn't come as a surprise that there was a baker's uniform waiting for me in the room. I couldn't tell if it was a new one or the same one I'd used previously. However, if it was the same one then they'd done an excellent job of cleaning it as there wasn't a stain to be found anywhere upon it. I quickly donned the uniform.

Kirsty and I made our way back into the store proper. There was a middle-aged cleaner sweeping the floor nearby and I was just about to ask her if she knew where I was supposed to go when Kirsty tapped me on the shoulder. She pointed out a small crowd of people in front of the deli counter, a couple of which I thought I recognised from the first time I was here. We quickly made our way over to them.

"Here's our star" a sharply dressed man said.

I recognised the man as the head of marketing for Freshfield retail. His name was something like Geoffrey No Godfrey that was it. I shook his hand and introduced him to my wife. We engaged in some small talk until the photographer's assistant declared that they were ready to begin shooting.

Kirsty stayed were she was whilst I was shown over to the counter where one of the young women who had pied me for the advert was waiting. It turned out her name was Imogen and she did actually work for the retail store in their accounts team. The photographer took a few initial shots of the pair of us to check on the lighting and framing before calling for "the prop".

It was at this point that Trish reappeared carrying a fresh cream pie. I'd been expecting something like this, but it still came as a bit of a shock. I glanced up and noticed that Trish, Mr Godfrey, the photographer and his assistant, the store personal present and my wife Kirsty all had silly grins plastered across their faces. Trish handed the pie to Imogen who was trying her best not to laugh.

The photographer got us to pose with me facing the camera and Imogen by my side with the pie in hand. Next, he instructed Imogen to threaten me with the pie and me to feign surprise. With each shot Imogen would move the pie closer to my face until it was almost touching my nose.

I was becoming aroused by the situation and my heart began to race as I anticipated my imminent humiliation. But at that moment the photographer stated that he had all the shots he needed. I wasn't sure who was the more disappointed me or Imogen as she reluctantly lowered the pie. I could see that those watching seemed to be equally upset that I had avoided my messy fate. Imogen looked down at the pie as if wondering what to do with it.

"Let him have it!" my wife called out.

Imogen didn't need to be told twice as she quickly raised the pie and smashed it into my face. This provoked laughter from those watching, in particular from Kirsty.

* * *

I thought my job was done for the evening, but it turned out that Trish had agreed to three separate shoots. For the second, I was paired with Lisa who happened to be another of the women from the advert. Usually she worked on the checkouts but this evening she wasn't dressed in her store uniform but rather as a customer.

After a quick clean-up to remove the worst of the pie cream from off my face and uniform I found myself standing facing the camera once again. Lisa stood in front of me and was given a pie with which to menace me. She certainly took her role to heart and once the photographer had finished, she didn't waste any time in thrusting the pie into my face and grinding it around and around.

Eventually the filling ran out and Lisa allowed the now empty pie crust to fall to the floor. I just stood there revelling in my degradation with pie filling dripping down my face as Lisa was given a round of applause for her audacity.

There was then a bit of a pause before the final shoot. The third young woman who had pied for the advert had apparently called in sick earlier and was therefore unavailable. Unfortunately, it seemed that no-one had planned for this eventuality and there was an ongoing discussion about what to do. Mr Godfrey tried to get one of the other stores personal to volunteer but none would.

Then he asked Kirsty if she could help. I could see that she was awfully tempted especially at the prospect of smashing a pie in my face in front of all these people. So, I was slightly surprised when she turned down the opportunity to do so.

"I'll do it" Trish announced.

Trish strode forward with a custard pie already clutched in her hands, but Mr Godfrey stopped her. To her evident confusion he reached out and took the pie off her before handing it to one of the store personnel. Trish looked crestfallen for a moment or two until another of the store personnel handed Mr Godfrey a huge cream covered cake which he in turn handed to her. He then stepped out of her way and she made her way over to me.

The photographer asked Trish to stand in front of me with her back to the camera and slightly to my right. He took a couple of shots before asking her to hold out the cake further, so it was very much centre stage and positioned just beneath my waiting face. He then asked Trish to take her other hand and grab the back of my head.

If I had been turned on previously by the actions of the two young women, it was as nothing compared to how I was feeling now. And what made it all the more exciting was that Trish clearly knew the effect she was having on me judging from her knowing smile and the glances she was giving the growing bulge in my trousers.

Then as the photographer signalled, he was finished, Trish took a firmer hold of the back of my head and plunged it down into the cake she was holding. My face was engulfed in creamy icing, moist sponge and the soft centre of the sweet dessert. I remained bent over with my head buried in the cake for a few moments before carefully lifting it out and finally being able to hear the laughter and cheers from the small audience present.

* * *

Trish escorted me back to the room I was using. I had assumed Kirsty would come with us or to discover her already present in the room but had my expectations dashed. I quickly washed my face in the sink and dried myself with a towel Trish handed me, all the time waiting for Kirsty to make her appearance.

"Any idea where Kirsty has got to?" I eventually asked Trish.

"I told her that I needed to talk to in private" Trish replied.

"Oh, what about?" I enquired.

Trish gave me a nervous grin and flicked her hair with her hand in a flirtatious manner. Then before I knew what was happening, she leaned forward and locked her lips upon mine. To say I was surprised was a huge understatement. It took me a second or two to gather my wits and break the kiss. I reached up and took hold of her arms so as both to prevent her from kissing me again and keep her there, so I could let her down gently.

She might be beautiful, smart and occasionally funny but the simple truth was that my heart belonged to Kirsty. However, I wouldn't be entirely human if I hadn't given Trish the occasional admiring glance or two over the years we'd been working together, after all she was very attractive woman. I didn't want to lose her as either a friend or an agent, but I could never do anything to hurt Kirsty.

"Trish, I think you're wonderful but" I began to say.

At that moment the door to the room flew open and Kirsty came bursting in. Without missing a beat, she saw me standing there with my arms around another woman and lifted up the cream pie she just happened to be carrying and slapped it into my face. I was dumbfounded as I stood there blinded by a pie in the face again.

In other circumstances I might have been thrilled by my wife messing me up but not when Kirsty obviously thought there was something going on between me and Trish. I guess I should be grateful that she hadn't entered the room moments before and found us kissing. I wiped the pie cream from my face and turned to Kirsty, my thoughts racing as I tried to think of something to say to explain the situation.

It was then I began to realise that something wasn't quite right. Kirsty was just standing there looking up at me expectantly; if she really thought I was cheating on her with Trish she'd be attempting to scratch my agent's eyes out by now. I glanced over at Trish who was trying, and failing badly, to look innocent. The penny finally dropped when I notice the trolley laden with cream pies standing behind Kirsty. It had all been a set-up, well two can play at that game I thought.

"Let me explain" I said reassuringly.

I walk over slowly towards Kirsty in a non-threatening manner and then before she or Trish can realise that I'm on to them, I snatch a pie up from the trolley. Kirsty reacted instantly by ducking down and covering her face with her hands. Trish wasn't so quick, so I thrust the pie into her shocked face and gave it a couple of twists before letting go. I then took another pie and turned my attention to Kirsty.

"Hit me with that pie and you can say farewell to ever having sex with me again!" my wife stated.

I paused with the pie inches from her face, undecided on whether to call her bluff or not. But luckily, I didn't have to as Trish who was still standing behind my wife reached out and pushed Kirsty's head face-forward into the waiting pie. I let go of the pie to high five Trish in appreciation of her action. Kirsty however wasn't so impressed with Trish. She immediately grabbed a pie and smashed it into her friend's face before turning back towards me.

Of course, by this time I'd also picked up a pie from the trolley and was relishing the opportunity to give my wife her just desserts. She glanced down at my crotch which had begun to tent noticeably before looking me in the face and grinning like a Cheshire cat. I gently smeared the pie across Kirsty's face before embracing her and kissing my wife passionately through the pie filling.

I don't know how long we kissed but it was brought to an abrupt end when Trish pulled us apart and hit me in the face with yet another pie. Then they both ganged up on me. Kirsty pulled down my trousers whilst Trish pulled out a chair and placed it directly behind me. Trish picked up a pie, but I didn't see what she did with it although it soon became evident as Kirsty forced me to sit down on the chair and into the pie Trish had placed there.

Not willing to meekly accept a messy punishment from these two again I grabbed Kirsty's arm and bent her over my lap. Then with Trish watching I slapped a pie on my wife's upturned bottom. I took a second pie and again spanked her with it, before pulling up the back of her dress and delivering a third and final pie to her pink cotton panties.

As Kirsty picked herself up off my lap, we both became aware that Trish was just standing there with a wistful expression on her face. Kirsty and I had played around with spankings before as part of our foreplay but for Trish it seemed to hold some deeper thrill. Kirsty took hold of Trish and forced her to step forward before bending her over my lap. I wasn't sure who was more surprised by this, Trish or me.

"Your turn honey" Kirsty said as she handed me a pie.

I proceeded to spank Trish with the pie and then repeated the action moments later when Kirsty gave me a second pie. Trish seemed to be enjoying herself judging by the way she was wiggling on my lap, not that I was enjoying it any less. Kirsty then lifted up the back of Trish's skirt before handing me a third pie. I didn't waste any time in smacking it against her cute bottom which was protected only by the skimpiest of thongs.

Kirsty helped Trish to get up and the pair began to whisper to one another. That I was the topic of their secret conversation soon became apparent as Trichy took up the final two pies from the trolley and Kirsty got me to stand up. Then once I was standing, Kirsty pulled down my trousers and briefs before Trish shoved a cream pie into my crotch.

Trish handed the final pie to Kirsty before reaching out and grabbing hold of my penis. Then to my wife's obvious encouragement and my complete shock, she began to move her hand up and down my shaft. With all the previous pie play it didn't take long for me to orgasm or for Kirsty the smash the final pie into my face.