Okay, I'm relatively new to this place (only been here for about 3 years now), so I'm sure this thread has been done at least once before, but there's no way I'd ever find it, and after spending so much time in the Male wam forum, I figured I'd ask the whole community this one:

Is there any sort of scientific, psychological or philosophical explanation behind our crazy fetish?

I know most of us would prefer not to care and just enjoy, but I've always wondered about this one even after I became more comfortable about my interest in WAM. I think most fetishes are influenced by our upbringing somehow. Personally for me, I think it might be a sense of rebellion and outrageousness. I can't think of a point in my past where I learned to associate mud or slime with hotness, but I do remember my parents raising me as a very fastidious and clean child, so perhaps it was a desire to break free from that.

Anyway, post your theories or any third-party research you might have come across!

As the youngest sibling, I grew up in the relative role of being the goofy clown of the family. And sometimes taking that too far would get me in trouble. As my understanding of what was acceptably funny developed, so too did my understanding of other grown up things. So just a theory, but I think somewhere in that process my wires got crossed making a strong connection between the raucous misbehavior that plays out in in messy slapstick comedy and the naughtiness of forbidden fruits.

Titania has some other interesting thoughts here: http://umd.net/forums/a_warning_about_wikipedia_and#437218

Mostly people like it because it plays with their senses. You can smell, see, taste, hear, but mostly feel the substances. It's a great sensory experience. There is also a good amount of humiliation/degradation play and sitophilia involved. It can also be loved for the simple reasons of breaking tabboos and literally being dirty. For the wet its a very visual thing. Seeing people is tight transparent material gives just enough room for the imagination to fill in the rest while allowing your eyes some candy too. While there are no conclusive research into WAM people found that usually people experience it first as a young child and it grows into sexual feeling around puberty.

For me at least it is about sensation play. Looking at images I can feel the substances that the person is using or imagine the feeling and using it all I can concentrate on is the feeling of whatever I'm using against me.

It's not a scientific article, but still pretty good. http://www.ravishly.com/2015/01/16/color-me-kinky-sploshing-food-fetish-psychology-erotic-fiction

Like many people, the WAM thing imprinted itself on me at young age. Seeing the pretty lady get pied produced a sympathy response - I felt sorry for her, but found it enjoyable at the same time. This EMOTIONAL reaction was very powerful, but even at that age I knew that an emotional response wasn't the intended response so I was ashamed of it, embarrassed by it. So I repressed it, kept it secret. When you do that to a feeling or an emotion, it grows. Why? Maybe no reason, just an evolutionary blind-alley.

I can't pinpoint it - but was always very excited by gunge before i knew what sexual excitement was. Do guess i was stamped with it pretty early on.

I have said it before in other threads but this is exactly why I am into WAM and what I enjoy about getting messy. I'm not into the slapstick fun or humiliation angles at all really and getting messy is it really any sort of "act of rebellion" or anything - it just feels really good. I enjoy the feeling of different substances being rubbed/poured on me or better yet sinking down into deep mud or a bathtub full of sloppy mess. WAM is purely a hedonistic feel good thing for me. Different textures/temperatures with different levels of either sliminess or stickiness producing different feelings.

I just love the way it feels and like Stella said, when I watch WAM videos I'm just as much thinking/imagining how the mess feels for the model as I am enjoying the actually attractiveness/beauty of the model herself. That is why I really like stuff shot in HD with lots of different camera angles and close ups where you can really get a good look at the mess: Wet and Messy .com has some older videos that were REALLY good at this with the camera zooming right up towards the action as the mess slowly ran down the models skin!

I kind of think that having our fetish in this sort of way is actually a bit of an easier sell and less hard to explain to a girlfriend too since it's a matter of wanting to share a sexy experience that really feels good and turns you on rather than "I want to humiliate and degrade you for my own entertainment" - I mean I know there are chicks out there into BDSM and stuff who would probably get a kick out of that but I think the whole "wouldn't it feel good to get covered in warm-gooey chocolate while we grind against each other and make out" is kind of an easier sell to a female coming from a vanilla background (no pun intended lol)

That was a really cool link too BTW, thank you for sharing that Stella!

Stella, I loved the link, as well as some of the sub-links!

And I definitely agree, I love the feel, taste, and look of wam! Feeling the mess being smushed onto my body, especially my face and hair, and smeared around is a sensory delight! And I guess I enjoy of anarchy of it, doing something that we were always told not to do; playing with our food, getting dirty, etc.

Add to that the humiliation aspect, or the fun, tit-for-tat angle and that kind of sums it up!

Norman