In the recent commercial "Wear Wool, Not Fossil Fuel" by an Australian company Woolmark, 2 women and a man emerge from a pool of black oil completely covered, stand nearby for a moment, and then take off their oil-covered sweaters, which turns them clean.

https://www.youtube.com/watch?v=GAnfzSKFbLQ

There is also a French version titled "Portez de la laine, pas du pétrole" (the video is exactly the same).

Now that is some great mainstream WAM. Thanks for sharing!

Yeah it's Awsome on so many levels especially since it's true and helps reconnect with how we wear things

I cannot begin to tell you how much I like this. There is 100% coverage with no clean spots and best of all I really like they have a black actress that gets completely covered and really rare to find WAM related.

Also I found the behind the scenes.
https://vimeo.com/745243428/6372440999?embedded=true&source=vimeo_logo&owner=71453350

Wow! Thanks for the link.

Thank you.

Nice!

Fascinating and beautiful, just a shame the BTS doesn't include the actors getting into the pool, from clean, that would just be perfection. Absolutely amazing find though.

How about this?

https://vimeo.com/745324853/5072a36ae7?embedded=true&source=vimeo_logo&owner=71453350

Ohh, thank you, that's good, though shame it starts when she's already standing almost waist deep - what I really want to see is them first getting into it, from clean and dry, see her trousers slipping into the "oil". But that's me being picky, it is a totally astounding scene and support vids, an absolutely fabulous find.

The 2 behind the scenes are really great.

Given the multiple platforms the commercial was uploaded to, it would be perhaps useful to mention that Vimeo's video compression is much less aggressive that YouTube's, and so videos on Vimeo have noticeably better quality that their YT counterparts.

Hence, here is the original ad on Vimeo: https://vimeo.com/744986588

This is Great

I 100% thought it was CGI at first. Never imagined the effects were practical.

Wow thanks for the share.. both the commercial and the BTS!!

Couples things I specially enjoy is that they are using Methylcellulose and food coloring like we do in the community. The size of the pool they used is very impressive. I would guess that some part not used in the pool are probably very shallow but still. I'd love to imagine the size of the party we could have in a messy pool like this!

Models are very hot, casual clothes and the product they are selling is kinda cool.. and from the BTS.. using Methyl is wamming without harming the earth so I cool with that

Just realized that this substance reminds me of the slime from xxSmiley's recent video https://umd.net/download_info/black-slime-bath-2


Something told me it was real, but this thought did cross my mind as well. Extremely impressive.