The winner of the Indy 500 traditionally drinks milk. For the past decade or so, he has dumped most of it on his own head.
This year, the dairy folks intend to distribute 100,000 bottles of milk to the spectators in attendance, to have their own sip together with the race winner. Mind you, alcohol is the fan's beverage of choice for the 3+ hour race...
How this won't turn into the world's largest food fight, I have no idea. Or maybe I've just been around here too long. Then again, someone already tweeted, "Will Vegas provide an over/under on how many dump it on their heads?"