What if there was a mud beauty contest! The way I see it, it would work like this: A group of women would wallow in a big mud pit, or perhaps a tank filled with mud. Then judges would determine the 3 girls who they feel look the prettiest/sexiest covered in mud, and award them prizes. There could perhaps be sub-events. They could have the girls wallow in mud first with their clothes on, and then with bathing suits on. Perhaps there could also be a "talent" event, where they display a talent in the mud--dance, do yoga, etc. And of course, they could do similar contests for other liquids--water (clothed), pies, gunge.