pretty dang good sploshing for a game show (not UK, that is)!
They actually call it "torture"...while the audience applauds every messing...she seems to both love and "hate' the experience (being publicly humiliated, but smiling through most of it)...was this for charity?
Le Iene is (it's still on today) a satirical news show. The woman being messed up, Afef Jnifen, was a guest host on the show for an episode. Beyond that, I don't know the context, but this was definitely a one-off for the show. From the comments I've read about it, I've gathered that the two other hosts tend to play the part of pretty big assholes, so this is them acting in character.