yes you read it right http://www.bbc.co.uk/news/uk-england-lancashire-34108045 seems its a real event here in the UK, who knew

A quick Google image search shows the reigning male champion, Joel Hicks, is rather hot

I seem to remember ITV local News Granada Reports
did an article about it a few years ago and the reporter
was volunteered to have a go!

Thar might be a clip of that somewhere!

Fantastic! Just when I think I've seen it all, something like this appears and proves me wrong. Hooray for new WAM ideas!