Hi, all: In appreciation of all the wonderful content posted by UMD members, I am making my Splosh Scoundrel eBook available for free for the next month (regular price $2.99).
In this action adventure mystery story, the scoundrel makes the mistake of cheating Christopher Carter's girlfriend. Carter tracks the scoundrel, through his custard purchases, to a splosh party. At the party, Carter and his girlfriend must play along to see who uses which flavor of custard. And by play, I do mean play!
Hi, all: Could I please get some marketing feedback?
During the first day this was posted, the post received over 330 views.
Of these, approximately 60 went to the page where the eBook was located. Twenty percent uptake isn't bad, so I'm pleased with this.
But, only 6 people took the book. I would have expected a much higher uptake than ten percent of those who had expressed an initial interest. Especially for a freebie.
Any insights gratefully received. And they might help other producers as well.
JasonPinaster said: Hi, all: Could I please get some marketing feedback?
During the first day this was posted, the post received over 330 views.
Of these, approximately 60 went to the page where the eBook was located. Twenty percent uptake isn't bad, so I'm pleased with this.
But, only 6 people took the book. I would have expected a much higher uptake than ten percent of those who had expressed an initial interest. Especially for a freebie.
Any insights gratefully received. And they might help other producers as well.
Cheers!
That's interesting but not surprising. The initial views-to-purchase ratio with an individual download for the 'average' producer seems to be roughly 0.01 percent of the viewing interest on the promo post, rising to about 0.5 to 1 percent over about 3 years. That's market saturation and that's why the big players rely on volume.
Folks love the free pics and the general buzz of a new download and, in this case, will also be drawn to your messy picture licensed from WetandMessy featuring Kym in the post.
Reading material is surprisingly popular but as soon as you introduce a third party website with a procedure anything other than it pops up in the viewer's face on the page the laziness sets in.
Freebie videos is another thing - few people will bother to follow a link without an embedded player (YouTube is the only player that will embed on this site)