Dr. Squatch has a series of commercials which are both hyper-masculine and homo-erotic (are those things mutually exclusive?)
In this one, he gets slimed with 'chemicals'. (Please ignore the bad science and fearmongering)
In a previous commercial, he was showering (without his beard), and he dropped the soap. When he stood back up, a Sasquatch put his hand on this guy's shoulder.
There was also one where he was showering in the woods (as you do), and the blond spokesman pulls back the shower curtain. He's wearing a granny-looking shower cap and had a rubber ducky
There's a lot of generalizing in these commercials, but it's still cool to see someone get slimed. There are some shampoos that have more chemicals than others that can dry out your hair, which is a problem if you have longer hair like the spokesman does (I have similar problems).