I don't think it's from a store. I think it was a mag that did a one of sploshers shoot. At one stage there were some vids from behind the scenes of the shoot on the magazine website. But I can't remember what magazine it was now - maybe loaded?
It's Rosie Jones, a former Page 3 / glamour model. It was either a Loaded or FHM type magazine shoot where they had behind the scenes footage. One of my absolute favourite models, she was also in a fairly tame cake fight shoot too.
found it thanks did some image search via yandex and it found it straight away not like bing or google which gave me zero results. u guys are right its from loaded mag but sadly the behind the scenes vid shows only a couple of seconds of that part of the shoot.