I found this on Dave Gorman's Modern Life is Goodish, I love the show... people should check them out on youtube, its Brilliant.

But i found this segment on the show (25mins in) about Gunge, WAM and twitter

https://www.youtube.com/watch?v=BQmZPio5iNI

Ah yes, Jake Hammond. Not sure what happened to him, but I'm glad I'd not heard that name in years!

FML I remember WAM twitter when this was happening.

Ah it's Jake, what a relief that it's him rather than the person who's been called out about for trying to get people to make gunge videos as fund raising for a mental health charity.

Lots of damage control and people being quick to disassociate with him as I recall. Not the wrong move by any means, but I doubt it did much good!