I'm convinced the guy in this clip is getting WAM kicks from pieing his blonde friend. For me it's a combination of how he looks at her and the lingering of the pie on the face.
That man is absolutely not a wammer, this is a tiny niche fetish. He was just rubbing it in for extra effort, which is not uncommon at all for people who are not wammers to do when they are using a pie in the face for comedic purposes, or in this case he wants to rub it in for slightly extra humiliation effect. That also is highly common, especially is heated Sports rivalries, as we see here.
Although I agree that, statistically speaking, the odds are very much against any random person being a WAMmer, the more I watched this video, the more I started to wonder.
For one thing, any time a guy makes a pie-in-the-face bet with a woman, there's a decent chance it's because the idea of pieing a woman (or humiliating her in general) turns him on. He may not be a full-blown wammer -- he's probably never heard the term -- but regardless, he has found a socially acceptable way to scratch that little itch without officially outing himself as a weirdo.
Also, that's a real pie. Most pie-in-the-face bets are settled with a paper plate or pie tin full of whipped cream or shaving cream (amateurs!). It's possible that the woman who lost the bet had to make her own pie just to enhance the overall humiliation, but how many people bother with that?
On this subject, it does draw some attention when i'm in the supermarket loading in cans of squirty cream, trays of tins of fruit, carton after carton of custard, etc. Unwanted attention i might say
However i also notice when 'other' people are buying similar quantities of messy substances like custard. I mean, what else could you use that amount of custard for?
Or is that just my brain switched permanently to WAM-mode?