The novela is called "A dona do pedaco" and is written by the guy known for his food fights Walcyr Carrasco. In translating some of plot descriptions, it talks about rival families, and a cake business.
I haven't seen anything in any preview clips yet, but definitely a soap to keep an eye on. I think it's in two phases so the cake part may not happen for a while. It started tonight.
Love you, too
