As I'm reading this I have to ask how many of you've become wammers (or rather discovered that you are one) after seeing some innocent "civilian" scene in mainstream media (all those old gameshows, movies like The Great Race, etc.) and all those Chega Mais pieings that many of you love so much.

Generally speaking, as it was said countless times, almost everything can be sexualized. Our physical bodies are (among other things) sexual objects - that's a hard fact. The associated cognitive responses of humans are natural and they run deep into our evolution - as Jordan Peterson would put it: "these are prehistoric, older than trees".
Whatever someone (privately) sexualize is their personal thing and there is nothing immoral or unethical for us to declare. The only person you can judge in this matter is you. Suggesting otherwise seems to me as thought policing.

The only unethical thing I'm able to see is when someone deceives a model or a "civilian" to do something seemingly funny and innocent with the clear intention to treat the captured media as a fetish. There has to be that malicious intent.

Even as a wammer you don't have to sexualize those 'pie in the face' or 'messy challenge' videos, if you so choose, and you can still enjoy them as simple silly fun in a non-fetish manner.

Do these youtube and fb videos belong to this side?
Perhaps not since this site has now become almost only about porn-grade wam but given the still persisting community aspect, who can really claim that objectively.