I remember several years ago they had a gigantic pie throwing game on the Filipino version of Big Brother called Pinoy Big Brother. They used to have a clip on YouTube but it has since been removed. It was a GREAT scene, as it was guys versus girls in pie throwing, and sadly the term "you throw like a girl" was very true!
Basically each team had turns at throwing the pies and at having pies thrown at them. They started off standing pretty far away so the girls only really pied a few of the guys on their feet or lower legs. The girls on the other hand were basically already being hit by the guys even at the farthest distances. I think the aim wasn't so much to hit them with the pies but knock some type of bunny ears or headband with ears (kinda like Playboy bunnies wear) off their opponents heads. The pies very large, thick, and gooey, coming in colors of white and this really cool pink/purple color. To make it fair for the girls, after each round the teams had to move closer to the pie throwers, which did help the girls land a few solid hits in a couple guys faces, but it almost meant the girls basically were committing suicide with the guys coming in to point blank range. A few of the girls really got splattered, turning into creamy pinky/purple blobs. Finally I think the game was forgotten and everybody just started throwing/smearing/wrestling with the pies. Funny thing was that the referee for the match was a girl, and yet she let the girls get destroyed with the pies, and for all her trouble everybody basically ganged up on her at the end as she was the only one clean. They were completely plastered head to toe in pie by the end. Amazing!