I remember the WAM scene of fifteen years ago, when there were perhaps six commercial producers in the world, and buying WAM meant sending off a cheque for $50 and getting a VHS video in the mail a month and a half later. Email newsletters were where it was at!
The few producers of that era tended to try and include a little bit of everything in each video, Rob's would be 2 hours long with six scenes, starting clothed, then going to full coverage, and then going to topless, and covering a variety of different aspects of the fetish, and different clothing styles.
Personally I have no interest at all in nude or skimpy-clothes WAM, which is why I only shoot fully clothed scenes, and only buy fully clothed scenes from other producers. I used to hit the fast forward button on Rob's videos once the clothes started to come off, to get to the next clothed section, but the quality of his work meant it was worth the $50 even for just half of the video! Rob once told me that his audience was about 60% clothed-wam fans and 40% nude-wam ones, but the demographic has very clearly shifted massively since then, to me it sometimes feels as if about 90% of what's offered here nowadays is skimpy / nude, with just a very few of us old-timers still doing properly clothed stuff, but TBH that's probably just my personal bias, in any market as large as this, and containing buyers with very particular interests, for any given buyer there will always be vastly more material they are not interested in than that they are.
There have been some amazing developments along the way though, in particular I'd have to single out Leon's "Topgunge" for a mention. Who would have believed a decade ago that someone would actually be able to create a whole series of studio-shot episodes of a multi-person, all-gunge gameshow shot for the WAM audience?
The clothed sections of the former Allwam site were pretty impressive too.
Where next? I suspect not that much further, as the mainstream adult market is now well aware of WAM as a kink, and the mainstream market is always where the bulk of the money has been. Those of us who love fully clothed will probably keep at it as long as we have customers to sell to, and new players will appear from time to time with their own unique take on things. There does seem to be lots of consolidation going on, multiple sites all run by the same companies or groups of producers (the multi-faceted Eurowam is one example of this), which obviously brings economies of scale to large commercial operators. I suspect we'll see more of that.
Saturation Hall - www.gungemaster.com - Forth! The Gungemaidens!
